Area Sales Manager

Business Strategic Manager/Area Sales Manager

Key Responsibilities

Sales and Business Responsibilities:

• Achieve territory sales targets by promoting bio-medical equipment and services to hospitals, diagnostic centres, and healthcare facilities.
• Develop and maintain strong relationships with key decision-makers (doctors, hospital administrators, procurement teams).
• Identify new business opportunities, expand market reach, and increase sales revenue.
• Conduct market research to understand competitor strategies and customer needs.
• Prepare and execute sales forecasts and strategic plans for the assigned area.
• Develop and execute regional sales strategies to meet and exceed targets.
• Enhance sales productivity by coaching and mentoring sales representatives.
• Conduct joint field visits with sales executives to engage with healthcare professionals and drive performance.

Customer Relationship Management and Sales/Service Support:

• Develop new business channels aligned with Cyrix Healthcare’s expansion strategies.
• Build and maintain strong relationships with hospitals, clinics, healthcare providers, and medical distributors.
• Work closely with the Territory Sales Manager and sales team to enhance customer satisfaction and long-term retention.
• Ensure brand visibility and placement of medical products in key healthcare institutions.
• Ensure prompt after-sales service and support to maintain high customer satisfaction.
• Work closely with the service team to address technical issues and ensure proper maintenance of medical equipment.
• Resolve customer complaints and technical escalations in coordination with internal teams.

Internal Responsibilities:

• Prepare sales reports and provide market insights specific to the medical equipment industry.
• Conduct monthly team meetings to review sales performance, market trends, and set goals.
• Work with HR to recruit, train, and manage sales personnel specializing in medical equipment.
• Submit Monthly Review Meeting (MRM) and Management Information System (MIS) reports to the Sales and Ops Head.

Learning and Growth Responsibilities:

• Provide ongoing training and development for the sales team on medical product knowledge and industry standards.
• Lead, train, and mentor a team of Sales Executives and Service Engineers.
• Monitor team performance and provide constructive feedback to improve productivity.
• Conduct regular sales meetings, training programs, and performance reviews.
• Encourage a customer-centric approach within the team.
• Foster a culture of continuous learning and professional development within the medical sales team.

Note: The responsibilities mentioned above are not exhaustive and may be expanded from time to time.

Key Performance Indicators (KPIs):

• Revenue and profitability targets achievement.
• Growth in healthcare customer base and retention rates.
• Market share expansion in the medical equipment sector.
• Productivity and performance of the sales team.
• Accuracy and timeliness of reporting.

Work Experience

7+ years in Sales & Business Development

Experience in Hospital Equipment Sales

Knowledge

Healthcare Industry, Medical Device Regulations

Advanced Sales Analytics

Skills

Leadership, Negotiation, Communication, Sales Strategy

CRM Software, Data-Driven Decision Making

Education

Bachelor's Degree/Diploma in Business/Science/Engineering

MBA, Healthcare Sales Certification

Behaviour Indicators

• Adaptability: Ability to adjust to evolving market conditions, regulatory changes, and customer needs to maintain business growth.
• Flexibility: Readiness to modify sales strategies and approaches based on shifting industry trends and organizational requirements.
• Perseverance: Persistence in overcoming sales challenges, securing new business, and meeting targets despite obstacles.
• Determination: Strong commitment to achieving goals and driving success within the competitive medical equipment market.
• Resilience: Capability to recover from setbacks, handle pressure effectively, and maintain a positive approach in a dynamic sales environment.
• Strong Leadership: Ability to inspire, mentor, and guide the sales team to consistently deliver high performance.
• Effective Communication: Clear and persuasive interaction with clients, stakeholders, and internal teams to foster collaboration and business growth.
• Strategic Thinking: Proactive problem-solving skills with a focus on long-term business development and market expansion.

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Provident Fund
• Work from home

Application Question(s):

• Do you have experience with Medical Devices?

Language:

• English (Required)
• Malayalam (Required)

Work Location: In person