Area Sales Manager

Role Overview

Area Sales Manager (ASM)

Key Responsibilities

1. B2B Institutional Collaboration

• Identify and approach potential institutions for collaboration.
• Conduct meetings, product demos, and presentations for Principals, HODs, and management.
• Understand institution needs and offer appropriate Catalyst Education courses and partnerships.
• Manage onboarding of new institutions from initial contact to agreement signing.

2. Course Promotion & Implementation

• Present Catalyst’s course modules, benefits, and implementation structure to institutions.
• Coordinate with internal teams to guarantee smooth installation and setup of courses.
• Support the institution during the initial rollout and ensure successful implementation.
• Collect feedback and address institution concerns on time.

3. Revenue Generation & Sales Targets

• Achieve monthly and quarterly revenue targets set by the company.
• Create and maintain a strong sales pipeline through consistent fieldwork and networking.
• Submit proposals, negotiate pricing, and close institutional deals.
• Maintain accurate records of leads, conversions, and revenue reports.

4. Brand Building & Market Expansion

• Ensure Catalyst’s brand visibility through field activities, collaborations, and networking.
• Identify new business opportunities and unexplored markets within the territory.
• Support the marketing team in executing promotional campaigns.

5. Relationship Management

• Build and maintain healthy long-term relationships with all partnered institutions.
• Act as the main point of contact for institutions for support, updates, and future requirements.
• Conduct regular follow-up meetings to ensure strong engagement and retention.
• Build trust and credibility to ensure repeat business from institutions.

6. Coordination With Marketing Department

• Report daily/weekly sales activities, progress, and field updates to the marketing team.
• Share institution requirements for promotional materials, brochures, and course content.
• Work collaboratively with marketing to improve lead quality and territory-specific campaigns.

Additional Responsibilities

• Conduct competitor analysis and share insights with management.
• Maintain complete documentation of collaborations and agreements.
• Handle field travel and manage the territory independently.
• Ensure compliance with Catalyst Education’s brand guidelines and ethics.

Skills & Qualities Required

• Strong communication and presentation skills.
• Good negotiation and persuasion capability.
• Ability to build and maintain professional relationships.
• Self-motivated, proactive, and able to work independently.
• Good understanding of the education sector (preferred but not mandatory).
• Strong problem-solving and customer handling skills.

Eligibility

• Bachelor’s Degree (MBA preferred).
• 1–4 years of experience in B2B or institutional sales (education sector preferred).
• Willingness to travel extensively within assigned areas.