Area Sales Manager

Job Description

Role and Responsibilities: Lead, mentor, and manage a team of Dealer Finance Sales Executives (DFSEs). Set clear performance targets for the team and track progress through regular reviews and field visits. Provide on-the-job training, guidance, and motivation to improve productivity and team capability. Build and maintain strong, long-term relationships with existing dealers and onboard new dealerships in untapped territories. Drive dealer engagement initiatives to improve finance penetration and sales conversion. Resolve dealer issues promptly related to finance approvals, documentation, or service support. Establish and manage relationships with NBFCs, banks, and other financial institutions to secure competitive finance schemes for dealers and end customers. Monitor turnaround times (TAT) and approval rates and ensure efficient processing of loan files through coordination between DFSEs and financiers. Drive co-branded or special finance schemes in collaboration with finance partners to improve market competitiveness. Create and execute area-level sales strategies aligned with overall business goals. Monitor and drive monthly sales, finance penetration, and revenue targets through data-driven insights and team performance. Analyse market demand, segment growth, and competitor finance offers to refine go-to-market strategies. Ensure a smooth financing experience for dealers and retail customers, enhancing satisfaction and repeat business. Monitor complaints or escalation points and work with cross-functional teams to resolve them promptly. Ensure the team adheres to company policies, financial regulations, and proper documentation practices. Conduct regular audits of loan files and dealership processes to avoid non-compliance. Key Requirements: Any bachelor's degree. Excellent knowledge of dealer financing. Minimum 4+ years of sales experience.