Area Sales Manager ( Battery & Inverter Manufacturing Industry )

• Meet or exceed monthly/quarterly/annual sales targets (value and volume) for the assigned territory.
• Develop and implement territory business plans, including distributor coverage, retailer saturation, and consumer outreach campaigns.
• Identify, recruit, onboard and develop channel partners (distributors, dealers, retailers, electricians and installers).
• Train channel partners on product features, selling points, margin structures, demo procedures and after-sales/warranty processes.
• Manage regular distributor reviews (sales performance, stock levels, aging, return rates) and ensure minimum stock norms are maintained.
• Drive secondary sales through channel incentives, schemes, and field promotions; collaborate with marketing on promotional material and demos.
• Build and maintain relationships with large accounts (wholesalers, project clients, electrical contractors, builders) to secure bulk orders.
• Coordinate with service & operations teams to ensure timely warranty support, replacement and technical escalation handling in the territory.
• Conduct market intelligence: competitor activity, pricing, lost-win analysis, and product/feature feedback to inform product and pricing decisions.
• Prepare accurate sales forecasts, piping reports, and weekly/monthly activity reports in CRM/Excel.
• Represent the company at trade shows, exhibitions, and local industry forums when required.

Qualifications

• Diploma / Graduate; B.Tech / MBA (Marketing) preferred but not mandatory.
• Certifications in sales/channel management are a plus.

Experience

• 3–7 years of field sales experience in battery, inverter, UPS, electrical goods, or allied industries.
• Demonstrated experience managing channel partners, distributors and retail networks.
• Proven track record of meeting sales targets and growing territory revenue.

Skills & Competencies

• Strong B2B & B2C channel sales skills and distributor management capability.
• Excellent negotiation, communication and presentation skills.
• Good product understanding of batteries (lead-acid, tubular, maintenance-free), inverters and power backup solutions — ability to explain technical specs to non-technical buyers.
• Analytical mindset: ability to create and track territory P&L, sales funnel and inventory metrics.
• Basic CRM skills and MS Excel (sales reports, pivots, basic forecasts).
• Self-motivated, target-driven with high ownership and good interpersonal skills.
• Ability to travel extensively and work in the field.

Key Performance Indicators (KPIs)

• Monthly/Quarterly Sales vs Target (value & units).
• Distributor & Retailer Coverage (number of active partners vs plan).
• Stock Turn & Days of Inventory at distributor level.
• Secondary Sales Growth and Rate of New Account Acquisition.
• Collection & Credit Days (if ASM handles credit follow-up).
• Service & Warranty SLA compliance for territory escalations.

Travel & Mobility

• Frequent travel within assigned territory (daily/weekly). Candidate must have a valid driver’s license; own two-wheeler or car preferred.

Job Type: Full-time

Pay: ₹15,813.66 - ₹30,000.00 per month

Work Location: In person