Area Business Manager-Retail

Job Description

Job Process Contribution Process Outcome Performance Measure SalesSales planningBusiness plan formulation 1. Provide inputs to the RBM to consolidate the potential sales in the region and develop the annual business targets for the respective regions 2. Develop and approve the annual business targets of the franchise partners 3. Develop and seek approval on the manpower optimization strategies for the retail function \u00B7 Annual business plan \u00B7 Year on Year business growth SalesEvaluation and controlConducting business performance reviews 1. Monitor the financial performance of company owned and franchised stores against targets periodically 2. Develop and implement reporting & review mechanisms to track operational performance and ensure course correction & corrective action, as appropriate. \u00B7 Business performance review calendar \u00B7 Percentage of deviation from target achievement SalesNetwork Expansion 1. Study market potential, benchmark the competition in different cities and create plans for expansion and present the same to seek approval from the RBM \u00B7 Expansion schedule \u00B7 Percentage of market penetration 2. Identify and conduct feasibility study on potential properties in the identified cities with the help of BD team 3. Identify and conduct feasibility study on potential franchisee partners in the identified markets 4. Create the ROI projections for the new upcoming stores and seek approval from the RBM 5. Create and propose the annual budgetary requirements for new store profitability \u00B7 Customer satisfaction score \u00B7 Increase in revenue \u00B7 New store performance SalesRetail marketing 1. Create and seek approvals on annual marketing plans, BTL activities and budgets for regions/ stores 2. Design & develop activity for the retail initiatives in stores and marketing support in terms of VM updation, gift with purchase introduction & promotions etc. with expected ROI calculations 3. Create the annual overhead expenses in the region which include VM fixtures, travel expenses etc. \u00B7 Annual retail marketing calendar \u00B7 Increase in sales \u00B7 Increase in customer satisfaction scores SalesFranchisee Management 1. Maintain a constant business relationship with the franchisee and act as SPOC to resolve operational issues and to maintain store ROI \u00B7 Franchisee satisfaction score SalesRetail OperationsStore Management 1. Ensure smooth operations in the store in coordination with all the relevant stakeholders like the store managers, admin, IRSG, Regional VM etc. 2. Coordinate with internal Titan teams (IRSG, HR, Legal etc.) to operationalize a new store within the agreed timelines \u00B7 Store operating policy \u00B7 Increase in customer satisfaction score \u00B7 Adherence to timelines SalesRetail OperationsScheme management 1. Design, develop, suggest and seek approvals on region specific schemes for potential seasonal improvement in sales 2. Design, develop and roll-out regional schemes during an active national scheme within the defined budgets after due approvals \u00B7 Scheme roll out \u00B7 Adherence to timelines SalesRetail OperationsFeedback management 1. Collate and relay customer feedback to the corporate teams like the merchandising, retail operations etc. to improve customer satisfaction and store ratings \u00B7 Feedback mechanism \u00B7 Increase in customer satisfaction score SalesRetail operationsIncentive management 1. Ensure roll out, compliance and payments of the incentive schemes to the entire regional staff \u00B7 Incentive scheme management \u00B7 Number of cases of non-compliance SalesRetail operationsTraining and development 1. Ensure new product introduction training to relevant stakeholders in coordination with the HR team 2. Conduct training need analysis in the stores and nominate staff to undergo re-training when required \u00B7 Annual training calendar \u00B7 Effectiveness of training \u00B7 Increase in sales SalesRetail operationsRecruitment & Selection 1. Provide manpower numbers to the HR teams for the new stores opened with due approvals from the RBM 2. Conduct interviews to support selection of company staff and critical positions of franchisee staff in the region with coordination from the HR teams \u00B7 Recruitment policy \u00B7 Quality of new hires Retail operationsField sales operations managementCustomer complaint resolution 1. Manage the critical customer complaints and ensure quick resolution by engaging the relevant teams \u00B7 Complaint resolution policy \u00B7 Customer satisfaction scores 2. Suggest and seek approval from RBM in implementing new methods for quick service turnaround time People & Talent Management 1. Drive a culture of diversity, performance and transparency in the region and ensure the employees in the region are engaged. 2. Mentor and develop staff using a supportive and collaborative approach. 3. Ensure talent pipeline is created by succession planning for the critical positions in the region. 4. Set Objectives for Reportees aligned to the organizational /functional. 5. Liaise with HR on vacant positions. 6. Conduct recruitment interviews for key positions in the region; Monitor the implementation of the Sales Training Program for the region.