App Marketing Manager

App Marketing Manager

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About Vama

Vama

With strong user traction across metros and Tier 2/3 India, we are revolutionizing the way Indians access spiritual services — using tech to bridge tradition and convenience. Join us in shaping the future of faith-driven digital experiences.

What You’ll Own

App Marketing Manager

Key Responsibilities

• Plan, execute, and scale

  mobile user acquisition

  campaigns (Meta, Google etc.)
• Monitor and optimize key performance metrics:

  CPI, CTR, ROAS, install-to-activation rate

• Run

  retargeting & re-engagement campaigns

  via push notifications, in-app messages, and remarketing audiences
• Manage and improve

  App Store Optimization (ASO)

  – keywords, screenshots, ratings, etc.
• Work with creative and product teams to test & refine app onboarding, store creatives, and landing pages
• Analyze performance data using

  Branch/AppsFlyer,GA4

  to improve funnel efficiency
• Launch app marketing campaigns tied to

  festivals, rituals, and key spiritual moments

• Identify new media buying opportunities (DSPs, influencer-driven downloads, OEM ads, etc.)
• Collaborate with design, growth, and engineering to ensure marketing efforts align with app features and user journey

What You Bring

• 1+ years of experience in

  App Marketing / User Acquisition

  for mobile-first consumer brands
• Deep knowledge of

  paid UA campaigns

  (Meta, Google) and campaign structure
• Proven track record of achieving growth KPIs:

  installs, CAC, ROAS, retention

• Hands-on experience with

  attribution tools

  (AppsFlyer, Branch) and analytics platforms (GA4, Mixpanel)

• Strong understanding of

  Indian user behavior

  , especially in Tier 2/3 cities
• Ability to run A/B tests across creatives, audience segments, and landing pages

• Bonus: Experience working in a fast-paced startup or Astrology Industry

• Bonus: Interest in spirituality, wellness, or culturally rooted products

Why Join Vama?

• Be part of a

  mission-led brand

  bringing spirituality into the digital era
• Directly impact a product that your

  mom, dadi, or astrology-obsessed friend

  might already use
• High-ownership role with

  founder-level visibility

• Work with a smart, agile, culturally connected team
• Shape the future of

  spiritual-tech in India