App Marketing Manager

This role is for one of the Weekday's clients

App Marketing Manager

Requirements

Key Responsibilities

• Develop and execute comprehensive growth strategies for app clients, including App Store Optimization (ASO), Paid Acquisition, Monetization, and Retention.
• Partner with clients (founders, product leads, CMOs) to understand goals and translate them into actionable growth roadmaps.
• Lead product-level growth initiatives, such as onboarding optimization, paywall improvements, funnel analysis, and enhancing in-app conversions.
• Monitor, calculate, and optimize key metrics like CAC, ROAS, LTV, and retention while analyzing user journeys and app performance.
• Collaborate with internal teams—User Acquisition, ASO, and Creative—to execute growth plans and run experiments.
• Create and refine ASO strategies, including keyword planning, creative assets, and metadata optimization, to boost organic performance.
• Work closely with performance marketing specialists to optimize campaigns across Meta, Google UAC, and Apple Search Ads, ensuring efficiency and scale.
• Utilize tools such as Firebase, AppsFlyer, Mixpanel, AppTweak, and Data Studio to uncover insights and improvement opportunities.
• Maintain strong client relationships with regular check-ins and reviews, presenting results, insights, and future strategies.
  

Required Skills & Competencies

• 1-4 years of experience in mobile app marketing, digital strategy, or growth consulting.
• Understanding of the app ecosystem, including paid ads, app store dynamics, analytics, and in-app behavior.
• Hands-on experience with ASO, Facebook Ads, Google Ads, or Apple Search Ads preferred.
• Strong analytical mindset with the ability to derive actionable insights from data.
• Awareness of design principles and their impact on ad and app store performance.
• Excellent communication skills—able to clearly explain strategies and insights to clients and internal teams.
  

Preferred Personality Traits

• Passion for mobile apps and digital marketing.
• High ownership mindset and self-starter attitude.
• Ability to manage multiple projects and perform under tight deadlines.
• Collaborative team player who thrives in a supportive and fun work culture.
  

Skills