AM - Digital Marketing

JOB DESCRIPTION

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Assistant Manager - Digital Marketing

Godrej Properties Limited (GPL)

Mumbai HO

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Job Title:

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About Godrej Industries Limited and Associate Companies (GILAC)

GILAC is a holding company of the Godrej Group. We have significant interests in consumer goods, real estate, agriculture, chemicals, and financial services through our subsidiary and associate companies, across 18 countries.

https://www.godrejindustries.com/

About Godrej Properties Limited (GPL)

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.

www.godrejproperties.com

Key responsibilities:

• Plan & Execute Digital Campaigns

  : Manage full-funnel performance marketing across biddable platforms (Google, Meta, LinkedIn, among others) and affiliates with a strong focus on ROI.

• Agency & Vendor Coordination

  : Collaborate with external agencies and internal teams for media planning, creative development, tech integrations, and landing page execution to optimize conversion rates.

• Cross-Functional Collaboration

  : Work closely with business marketing, pre-sales, and sales teams to ensure effective lead flow and smooth funnel transitions.

• Reporting & Insights

  : Generate and analyze reports on campaign performance, lead quality, and sales funnel using Excel and analytics tools to guide strategic decisions.

• CRM Management

  : Leverage CRM systems to track lead journeys, identify data inconsistencies, and flag issues like inter-vertical clashes or duplications.

• Revenue Alignment

  : Support digital revenue targets (~₹1000 Cr. across zones) by aligning marketing activities with sales outcomes and optimizing campaigns accordingly.

• Bring Real Estate Marketing Expertise:

  Apply knowledge of the real estate category to tailor digital strategies for high-intent property buyers.

Skills Required:

• Hands-on experience with Google Ads, Facebook Business Manager, LinkedIn Ads, and others
• Proficiency in Google Analytics, Excel and CRM tools (like Salesforce, Leadsquared, HubSpot)
• Strong analytical and reporting skills
• Excellent communication and collaboration abilities
• Familiarity with real estate buyer personas and funnel strategies

Qualification & Experience:

• Graduate in Marketing, digital marketing or related fields.
• 4+ Years in digital marketing of a real estate company (preferably listed) or with a digital agency of real estate clientele

What’s in it for you?

Be an equal parent

Maternity support, including paid leave ahead of statutory guidelines, and flexible work options on return

Paternity support, including paid leave

New mothers can bring a caregiver and children under a year old, on work travel

Adoption support; gender neutral and based on the primary caregiver, with paid leave options

No place for discrimination at Godrej

Gender-neutral anti-harassment policy

Same sex partner benefits at par with married spouses

Gender transition support

We are selfish about your wellness

Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options

Trust based sick leave

Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way

Structured recognition platforms for individual, team and business-level achievements

Performance-based earning opportunities

https://www.godrejcareers.com/benefits/

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now!

We look forward to meeting you.