Alliances Manager

As an Alliance Manager, your primary responsibility will be to drive revenue growth by selling integrated media solutions across various platforms such as Out-of-Home (OOH), Competition Print Media, Television, Radio, and Digital. Your role will involve strategic planning, campaign development, media expertise, operational coordination, team leadership, and analytical thinking to ensure the achievement of revenue targets set in the Annual Operating Plan (AOP). You will be tasked with building compelling strategies customized for specific clients or categories, incorporating actionable solutions based on a clear understanding of objectives and obstacles. This will involve developing integrated multimedia plans aligned with campaign goals, utilizing audience insights, whitepapers, and industry reports to deliver well-informed strategic solutions. Your expertise in both online and offline media platforms will be crucial, as you will need to demonstrate a strong knowledge of OOH, print, TV, radio, and digital channels. Understanding client requirements and translating them into comprehensive media plans will also be a key aspect of your role. In terms of operational and cross-functional coordination, you will work collaboratively across teams to ensure smooth and timely campaign deployment. Leading the development and rollout of both ATL and BTL campaigns, maintaining consistency and impact across all touchpoints, managing client communication, and fostering relationships on a day-to-day basis will be part of your responsibilities. Furthermore, as a team leader, you will be required to lead your team to deliver campaigns on time and with high quality. Excellent interpersonal and communication skills will be essential for internal collaboration and external networking. You should be able to work effectively under pressure, consistently meeting tight deadlines. Your analytical and organizational strengths will also come into play as you assess campaign performance, optimize strategies, and manage multiple campaigns and stakeholders simultaneously. Sound analytical thinking and strong organizational skills will be necessary for success in this role.,