Product Development Lead Bennett Coleman & Co. Ltd. (The Times of India)

5.0 - 9.0 years

0 Lacs

delhi

On-site

As an Alliance Manager, you will play a crucial role in driving revenue growth by selling integrated media solutions across various platforms such as Out-of-Home (OOH), Competition Print Media, Television, Radio, and Digital platforms. Your strategic thinking abilities will be put to the test as you lead cross-functional teams, oversee processes, and ensure the achievement of revenue targets outlined in the Annual Operating Plan (AOP). Your primary responsibilities will include: - Strategic Planning & Campaign Development: Develop tailored strategies for clients/categories, create integrated multimedia plans aligned with campaign goals, and utilize audience insights and industry reports to deliver strategic solutions. You will oversee the entire process from brief to execution for both Above the Line (ATL) and Below the Line (BTL) campaigns. - Media Expertise: Demonstrate a strong understanding of online and offline media platforms and convert client requirements into comprehensive media plans. - Operational & Cross-functional Coordination: Collaborate across functions to deploy campaigns smoothly and efficiently, lead the development and rollout of campaigns to ensure consistency and impact, and manage client communication and relationships. - Team Leadership & Communication: Lead a team to deliver campaigns on time and with high quality, exhibit excellent interpersonal and communication skills for internal collaboration and external networking, and thrive under pressure to meet deadlines consistently. - Analytical & Organizational Strengths: Utilize analytical thinking to evaluate campaign performance and optimize strategies, and showcase strong organizational skills to handle multiple campaigns and stakeholders simultaneously.,

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