Product Lead

As a Product Lead, you will play a key role in driving revenue growth by selling integrated media solutions across various platforms such as Out-of-Home (OOH), Competition Print Media, Television, Radio, and Digital. Your primary responsibility will be to develop and execute strategies that align with the Annual Operating Plan (AOP) revenue targets, requiring you to lead cross-functional teams and oversee the entire campaign process. Your duties will include strategic planning and campaign development, where you will create tailored strategies for different clients and categories, ensuring that they are aligned with campaign goals. Leveraging audience insights and industry reports, you will craft well-informed solutions and manage workflows across various media channels. Additionally, you will be expected to demonstrate expertise in both online and offline media platforms, translating client requirements into comprehensive media plans. Your role will also involve coordinating with different departments to facilitate a seamless campaign deployment process, from development to execution, while maintaining strong client relationships. As a leader, you will be responsible for managing a team to deliver campaigns efficiently and of high quality, emphasizing effective communication and collaboration both internally and externally. Your ability to analyze campaign performance, optimize strategies, and manage multiple projects simultaneously will be crucial for success in this role.,