Confidential - Leading MNC

Role Overview: As a Digital Marketing Lead based in Mumbai, India, you will be responsible for developing and implementing a digital-first marketing strategy to increase visibility, engage target audiences, and drive business growth. Your role will demand strong media expertise, analytical skills, and a comprehensive understanding of the digital landscape in both B2B and B2C environments. Key Responsibilities: - Design and execute holistic digital strategies across owned, paid, and earned media channels. - Take charge of end-to-end digital campaigns, ensuring their timely execution and optimizing performance. - Supervise media planning, purchasing, and campaign optimization across various platforms. - Provide guidance on content strategy for social media, CRM, and performance-driven campaigns. - Establish and oversee influencer and advocacy programs in collaboration with industry partners. - Manage a digital marketing team, overseeing agencies and fostering cross-functional collaboration. Qualifications: - Possess a minimum of 8 years of experience in digital marketing, preferably within the consumer goods or beauty sectors. - Demonstrate expertise in digital platforms, analytics, CRM systems, and performance-oriented campaigns.,