AI Generalist - Social Media & Content Automation

AI Generalist – Social Media & Content Creation

COMPANY

Anupam Holistic & Prestige Pursuits Pvt. Ltd. (Channel Partner of Procter & Gamble) "P&G" Brands (Braun Gillette/ Olay / Whisper etc.)

JOB TITLE

AI Generalist – Social Media & Content Creation

WORK LOCATION

Delhi

DEPARTMENT

Digital Marketing

JOB BRIEF

Our company requires a “AI Generalist – Social Media & Content Creation” with strong interpersonal and communication skills and leverage AI Tools to streamline content creation, automate marketing workflows, and enhance social media engagement. This role blends creativity with technology, using platforms like ChatGPT, CanvaAI, and Zapier or more to generate, publish and analyze digital content efficiently.

ESSENTIAL DUTIES& RESPONSIBILITIES:

Ø Use AI Tools Use AI tools (ChatGPT, Canva AI, Jasper, etc.) to write and design Instagram

carousels reels scripts, blogs and E-mail newsletter.

Ø Repurpose videos (lives, webinars, workshops) into short-form content using

OpusClip, Descript, or CapCut.

Ø Plan and manage our content calendar using Notion or Trello

Ø Set up automation flows using tools like Zapier, Make.com, Airtable to simplify

publishing, outreach, lead capture, and follow-ups

Ø Manage auto-posting and email campaigns using platforms like MailerLite, Metricool,

or Buffer

Ø Draft and send AI-personalized brand emails to wellness, food, and beauty companies

Ø Maintain a CRM of outreach using Notion or Google Sheets

Ø Track Content Performance using Metricool or Instagram Insights.

Ø Generate weekly or monthly performance summaries.

Ø Suggest improvements using AI-based A/B testing tools

Ø Perform keyword research using AI tools (like Surfer SEO or SEMrush AI Assistant) to optimize

blogs and captions for discoverability.

or Chatbase.

Ø Use AI analytics tools to forecast engagement and audience growth.

Ø Automate backlink and guest posting outreach with personalized AI-generated pitches.

Ø Use AI to generate creative campaign ideas based on audience personas, seasonal trends, or

product launches.

Ø Sync AI content pipelines across email, blog, and social using Make.com or Zapier.

Ø Customize AI content prompts for different target personas (in wellness, beauty, food niches).

SKILLS REQUIRED:

Ø Bachelor Degree in Digital Marketing or strong IT Background

Ø Minimum 3-4 yrs of experience.

Ø Possess excellent interpersonal skills, professional demeanor, and effective communication abilities.

Ø Strong Content Sense-Should understand storytelling, engagement, hooks & tones.

Ø Proficiency in MS-Office and Power Point Presentation.

Ø Proven working experience as Social Media or Marketing (bonus if in wellness space)

Ø A strong portfolio of illustrations or other graphics.

Ø Familiarity with All AI Tools.

Ø A keen eye for aesthetics and details.

Ø Proactive mindset – Should able to figure out and make things smoother.

Ø Excellent communication skills.

Ø Ability to work methodically and meet deadlines.

JOB SPECIFICATION

WORK TIMINGS

9:00am – 6:00pm

SALARY

Depends on Interview

GENDER

Male / Female                                                                                                            

HR

Prestige Pursuits Pvt. Ltd.