Advertising Specialist

Job Title:

Full-Time Ad Specialist – Healthcare Marketing (Meta & Google Ads)

Location:

Gurugram (Work from Office)

About Us:

We are a performance-driven digital marketing agency, specializing in lead generation and growth strategies for healthcare brands. Our work spans across clinics, aesthetic centers, wellness brands, and healthcare practitioners. We’re looking for a skilled Ad Specialist who understands the nuances of the healthcare industry and can drive ROI through well-strategized Meta and Google ad campaigns.

Key Responsibilities:

• Plan, create, and manage high-performing Meta (Facebook/Instagram) and Google Ads campaigns for healthcare clients
• Conduct in-depth competitor analysis and market research to define positioning and messaging
• Prepare and present ad strategies, media plans, and budget allocations
• Track campaign performance, analyze key metrics, and optimize campaigns to meet lead generation and conversion goals
• Work closely with the design and content teams to create compelling ad creatives and copy
• Maintain client reports, dashboards, and regular performance reviews
• Stay updated with industry trends, platform updates, and policy changes—especially in healthcare advertising norms

Requirements:

• 2-5 years of hands-on experience in running and managing paid ads on Meta & Google
• Experience in Healthcare Marketing is a must (Aesthetic Clinics, Dental, Wellness, Physiotherapy, Skin & Hair Clinics, etc.)
• Knows how to run ads for in-house projects.
• Strong understanding of campaign structuring, audience targeting, and funnel optimization
• Excellent analytical skills with the ability to derive insights and make data-driven decisions
• Knowledge of landing page best practices, lead generation, and retargeting strategies
• Familiarity with ad policies, especially those relevant to medical/healthcare advertising
• Preferred Skills:
• Google Ads Certification & Meta Blueprint (optional but preferred)
• Experience with analytics tools (Google Analytics, GA4, Facebook Ads Manager, etc.)
• Strong communication and presentation skills

What We Offer:

• A collaborative and fast-paced work environment
• Opportunity to work on premium healthcare brands
• Learning and growth opportunities in a niche market
• Competitive salary and performance-based incentives

To Apply:

Email your CV to hr@thedmsolutions.in with subject line: Ad Specialist – Gurugram.