Advertising Specialist PPC

Company Description

Nextus Global Services is a prominent BPO provider specializing in both B2B and B2C solutions. The company focuses on improving operational efficiency by delivering customized services such as data management and customer support. For consumer businesses, we create outstanding multichannel experiences that drive customer loyalty. By integrating advanced technology with a customer-focused approach, we are committed to providing quality services and actionable business insights.

About the job

Position: PPC Specialist (Work from Office)

Location: Kalyan

Work Hours: Night Shift (US Time Zone)

About the Role:

We’re looking for a highly skilled and creative PPC specialist to join our performance marketing team. This role demands a results-oriented professional who can build, manage, and scale paid advertising campaigns across Google, Meta, Native Ads and other platforms, while also handling creative production and automation workflows using CRMs.

Key Responsibilities:

Create, launch, and optimize paid ad campaigns across Google, Meta, Native Ads

Design high-converting ad creatives using Canva

Build and manage drip campaigns using marketing CRMs (e.g., GoHighLevel, Saabu, etc.)

Execute retargeting campaigns and lookalike audience strategies

Monitor, analyze, and report campaign performance using tracking tools (Google Analytics, Meta Pixel, UTM parameters, etc.)

Maintain daily budgets, KPIs, and A/B testing plans

Troubleshoot and adjust campaigns in real time to maintain ROAS

Coordinate with internal teams for funnel building, offers, and content strategy

Requirements:

Proven experience in PPC (3+ years preferred)

Strong Canva skills for quick and quality creative output

Solid understanding of CPC, CTR, CPM, ROAS, CPL metrics

Experience in running US based campaigns

Strong communication and campaign reporting skills

Nice to Have:

Experience running ecommerce campaigns (Shopify, WooCommerce, etc.)

Experience in running Native Ads and understanding Traffic

Email Marketing experience

Compensation:

Apply here: