Admissions & Outreach Executive

Company overview:

Indian Institute of Gems & Jewellery Delhi (IIGJ Delhi) is a subsidiary of the Gem & Jewellery Export

Promotion Council (GJEPC) India.

GJEPC India, founded in 1966, is the apex body driving India's export-led growth in the gem and

jewellery sector, sponsored by the Ministry of Commerce & Industry, Govt. of India.

Position Overview:

The Admissions & Outreach Executive will be responsible for driving

student enrolments by managing the entire admissions inquiry process—right from lead generation to

conversion—and by executing high-impact outreach activities with schools, colleges, industry partners,

and career counsellors. The role bridges marketing initiatives with on-ground admissions execution to

ensure enrolment targets are consistently met.

Key Responsibilities:

1. Student Enrolment & Lead Management

• Handle all student enquiries via walk-ins, calls, emails, social media, and third-party lead portals.

• Maintain enquiry-to-admission records in CRM systems like Meritto; ensure timely follow-up and

conversion tracking.

• Coordinate with Registrars and the Admissions team for timely counselling sessions, fee guidance,

and admissions closure.

2. Outreach & Relationship Building

• Plan and conduct outreach activities with schools, colleges, career counsellors, and coaching centers.

• Organize career awareness sessions, PTMs, and open houses to create visibility for IIGJ courses.

• Build partnerships with industry associations and training bodies to increase enrolment pipelines.

3. Marketing & Promotions Support

• Assist in executing digital and offline campaigns for lead generation and brand visibility.

• Provide local market insights for targeted campaigns and events.

• Support content development for flyers, WhatsApp creatives, and outreach presentations.

4. Data Management & Reporting

• Maintain accurate student enquiry and conversion data for weekly and monthly reporting.

• Share performance dashboards on outreach visits, leads, and enrolments with the Registrar/Director.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Mass Communication, or related field.

• Master’s degree preferred but not mandatory.

Others skills & Abilities.

• 2–4 years in educational marketing/admissions with exposure to outreach and lead management.

• Experience in handling admission-related marketing is an added advantage.

• Strong communication, networking ability, digital marketing basics, CRM proficiency, data analysis, and time management.

• Ability to build trust and connection over the phone.

• Excellent relationship-building skills with schools, parents, and industry partners.

• Strong networking and relationship-building skills.

Job Type: Full-time