Account Manager

Company Description:

Root Labs bridges the gap between traditional Indian home rituals and modern skincare science to create natural and effective skincare solutions for Indian skin. By blending trusted botanicals with scientifically-proven actives, we deliver simple and effective skincare solutions.

Role Description:

We are seeking a dynamic Account Manager with a strong background in FMCG, specifically in skincare, personal care, or cosmetic care, to join our growing team in Delhi. The ideal candidate will have a proven track record of managing key accounts in marketplace environments, driving sales growth, and building lasting relationships with clients.

What Will Your Role Be:

Sales Budget and Proforma Achievement

• Develop and manage sales forecasts, ensuring alignment with business objectives.
• Create and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Monitor sales performance across e-commerce platforms and take corrective actions when necessary.
• Optimize spend on visibility, search, and discounts to maximize ROI and meet sales targets.

Visibility and Search Optimization

• Design and implement paid and organic visibility campaigns to drive traffic and conversions.
• Manage keyword bidding strategies to improve product search rankings and discoverability.
• Collaborate with internal teams to ensure optimal content, creatives, and product listings.

Discount and Promotion Strategy

• Develop effective discounting strategies to boost sales without compromising margins.
• Track competitor activities and adjust promotional plans accordingly.
• Ensure seamless execution of promotional campaigns with clear communication to stakeholders.

Marketplace Management

• Manage key marketplace relationships to secure visibility opportunities and negotiate promotions.
• Collaborate with marketplace account managers to improve platform performance.
• Ensure timely product uploads, inventory updates, and order fulfilment processes.

Analytics and Reporting

• Develop dashboards to track sales performance, budget utilisation, and ROI metrics.
• Conduct detailed performance analysis to identify gaps and opportunities for growth.
• Provide regular reports with actionable insights to senior management.

Qualifications & Skills Required:

• Bachelor’s/ Master’s degree in Business Administration, Marketing, or a related field.
• 3-8 years of experience in e-commerce management, sales budgeting, and digital marketing.
• Strong understanding of marketplace algorithms, SEO, and digital advertising strategies.
• Proven track record of achieving sales targets and maximizing ROI.
• Excellent analytical, communication, and stakeholder management skills.