Account Manager – Digital Marketing Strategist

Job Category:

Job Type:

Job Location:

Experience Level:

Key Roles & Responsibilities

Strategy and Development

• Participate in developing the overall marketing strategy aligned with client’s business/marketing/engagement objectives.
• Develop strategies to build lasting connections with the target audience and enhance brand visibility.
• Digital Marketing Strategy: Develop and execute digital marketing strategies to meet business objectives, focusing on performance marketing, Google Ads/PPC, SEO, and inbound marketing.
  

Market Research, competitor research and Analysis

• Conduct market research to identify market trends, competitor activities, and customer preferences.
• Utilize market research insights to inform marketing strategies and campaigns.
  

Analytics and Performance Monitoring

• Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, Google Tag Manager, and Google Webmaster Tools.
• Track ROI (Return on Investment) and KPIs (Key Performance Indicators); strive to improve results based on data-driven insights.
  

Marketing Project Planning and Execution

• Plan and execute digital marketing projects and campaigns.
• Ideate and create marketing collaterals, websites, marketing assets like demo videos, white-papers, case studies, etc. and distribute them across various media and social platforms.
• Measure and analyze the impact and effectiveness of marketing campaigns.
• Performance Marketing: Plan, manage, and optimize paid advertising campaigns to drive conversions and ROI.
• SEO: Oversee on-page and off-page SEO initiatives to improve organic search rankings and increase website traffic.
• Inbound Marketing: Implement inbound marketing tactics to attract and nurture leads through content marketing, email marketing, and other strategies.
• Marketing Automation: Leverage marketing automation tools like HubSpot to streamline and optimize marketing workflows and lead nurturing processes.
• Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns and make data-driven recommendations for improvements.
• Budget Management: Manage digital marketing budgets effectively and allocate resources to achieve the best results.
• Team Leadership: Lead and mentor a digital marketing team, fostering collaboration and skill development.
  

Lead Generation

• Implement strategies for both organic and inorganic lead generation.
• Utilize digital marketing techniques to attract new leads and prospects.
  

Content Creation and Coordination

• Coordinate the creation of digital content, including website content, blogs, press releases, etc.
• Prepare and distribute online newsletters and promotional emails through various channels.
  

Social Media Management

• Manage and oversee social media accounts for the company.
• Develop engaging content for social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
• Monitor and respond to comments and messages; engage with the online community.
  

Qualifications

• 4 to 5 years of professional experience with digital marketing/ Digital Marketing Analyst/ Digital Marketing Manager/ Account Manager. Proven work experience as a Digital Marketing Strategist or similar role.
• Proven success in developing and implementing digital marketing strategies that drive results.
• Excellent communication and leadership abilities.
• Proven experience and expertise of managing and developing teams
• Creative thinker with strong problem-solving abilities.
• Deep knowledge and hands-on experience in performance marketing, Google Ads/PPC, SEO (on-page and off-page), and inbound marketing.
• Proficiency with marketing automation tools, with HubSpot expertise being a significant plus.
• Experience using tools like SEMRush, Ahrefs, Google Analytics, and other digital marketing and SEO software.
• Strong analytical and data-driven decision-making skills.