Account-Based Marketing (ABM) Manager

About Us

Copilot4DevOps

Account-Based Marketing (ABM) strategy

Role Overview

As the ABM Manager, you will be responsible for designing, executing, and optimizing account-based marketing and experience (ABM/ABX) programs across enterprise accounts. You will work closely with Sales and Marketing leadership to align on account selection, campaigns, and pipeline goals.

hands-on execution

Key Responsibilities

• Strategy & Planning

• Develop and execute 1:1, 1:Few, and 1:Many ABM programs focused on enterprise accounts (ADO 500 / ADO 1000).
• Partner with Sales to align on target accounts, KPIs, and account engagement strategies.
• Create industry-specific ABM plays across FinServ, Pharma/Healthcare, Government/Defense, BioMed/Life Sciences, and Aerospace/Auto.

• Execution & Campaigns

• Drive

  share-of-wallet expansion

  in existing accounts by targeting multiple departments and geographies.
• Build and launch multi-channel campaigns (LinkedIn Ads, LinkedIn Helper automation, SmartLead sequences, email nurtures, and retargeting).
• Implement geo-expansion campaigns targeting subsidiaries and regional branches of global accounts.

• Data & Technology

• Manage and optimize the ABM tech stack: Apollo, Clay.io, SmartLead, Propensity AI, LinkedIn Ads/Automation, Clearbit Reveal, HubSpot CRM.
• Implement

  intent data and signals

  (LinkedIn funding insights, hiring patterns, G2 intent, Microsoft ecosystem triggers) to prioritize accounts.
• Own enrichment, scoring, and segmentation workflows to ensure data quality and account prioritization.

• AI-Driven ABM

• Use AI for predictive account scoring, buyer signal detection, and personalized messaging at scale.
• Build TOF (Top-of-Funnel) automation loops for real-time follow-up on ICP accounts.
• Leverage AI to generate role-specific, industry-specific content for outreach and ABX personalization.

• Measurement & Reporting

• Define and track KPIs: accounts engaged, opportunities created, pipeline value influenced, departmental penetration.
• Provide leadership with regular reporting on ABM impact, efficiency, and pipeline acceleration.

Qualifications & Experience

• 5–7 years of B2B marketing experience, with at least 3+ years focused on

  Account-Based Marketing

  in enterprise SaaS, DevOps, or technology solutions.
• Proven track record executing ABM campaigns that influenced pipeline and revenue at the enterprise level.
• Strong working knowledge of ABM tools (Apollo, Clay.io, SmartLead, Propensity AI, LinkedIn Ads/Automation, Clearbit, HubSpot/CRM).
• Hands-on experience with

  intent data platforms

  and enrichment tools.
• Familiarity with

  Microsoft Azure DevOps ecosystem

  is a strong plus.
• Ability to work cross-functionally with Sales, Marketing, and Customer Success to drive coordinated ABX experiences.
• Strong analytical skills; able to turn data into actionable strategies.

What We Offer

• The opportunity to own and shape the

  entire ABM function

  in a rapidly scaling enterprise software company.
• Exposure to working with global enterprise clients in highly regulated and high-value industries.
• A culture of innovation where

  AI-driven marketing strategies

  are a top priority.
• Collaborative environment working directly with senior leadership.

This is a high-impact role designed for someone who wants to own the ABM charter end-to-end — from strategy to execution — and drive measurable pipeline growth in enterprise accounts.