Account Based Marketing (ABM) Lead

Account-Based Marketing (ABM) Lead

This is a cross-functional role requiring close collaboration with Sales, Product Marketing, and Demand Gen teams to create personalized experiences that convert interest into results.

This is a remote role, and the candidate can be located anywhere in India

Key Responsibilities

Market & Account Intelligence

• Conduct primary and secondary market research to identify key trends, industry challenges, and whitespace opportunities.
• Build detailed Ideal Customer Profiles (ICPs) and buyer personas using internal and external data sources.
• Perform deep account profiling, including intent data, firmographics, technographics, buying committee mapping, and trigger event tracking.

Campaign Development & Execution

• Develop and execute multi-channel, account-specific marketing campaigns across email, digital ads, social, and direct outreach.
• Own the end-to-end email campaign lifecycle—from copywriting and segmentation to automation, testing, and reporting.
• Design playbooks and outreach sequences aligned to the account journey and buying stage.

Lead Generation & Personalization

• Drive personalized outbound lead generation strategies focused on key accounts and buying centers.
• Collaborate with Sales and SDRs to align messaging, coordinate outreach, and ensure campaign follow-through.
• Develop one-to-one and one-to-few marketing approaches tailored to top-tier strategic accounts.

Measurement & Optimization

• Define KPIs and success metrics for ABM programs; track and report on campaign performance, engagement levels, and ROI.
• Continuously test and optimize messaging, channels, and tactics to improve conversion rates and influence pipeline.

Required Skills & Experience

• 8–10 years of B2B marketing experience, with at least 3–5 years focused specifically on ABM or enterprise demand generation.
• Proven track record of building and scaling ABM programs that generate pipeline and revenue.
• Strong research and analytical skills; able to distill complex insights into actionable strategies.
• Exceptional project management skills and the ability to work cross-functionally.
• Excellent written and verbal communication skills.

We offer a competitive salary, a flexible work environment, and a team of dedicated professionals. If this opportunity aligns with your career aspirations, we encourage you to apply.