Zonal Sales Manager - West

At Tata Consumer Products Ltd, we stand #Forbetter Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities . Here s an exciting one!

How does this Job align to our Strategy

building food services business across HORECA channel

Where do you come in as

This job is at N-3 level (N corresponds to CEO s level)

Type of Role:

What are the Key Deliverables in this role

• Develop and implement zonal sales strategies to achieve volume and revenue targets for Food Service and Premium Himalaya Water categories.
• Identify growth opportunities and develop territory-specific action plans.
• Collaborate with the marketing team to execute brand-building initiatives

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• Lead, manage, and motivate a team of Area Sales Managers (ASMs) and Sales Officers across North India.
• Ensure effective distribution and availability across key channels HoReCa, QSRs, Fine Dining, Hotels, Premium Retail, and Institutional buyers.
• Drive key metrics like primary & secondary sales, coverage, and market share

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• Build and nurture relationships with large HoReCa chains, premium hotels, and institutional clients.
• Lead negotiations and partnerships with key accounts to enhance presence and penetration.
• Ensure service quality and timely fulfillment of large orders.

• MBA in Sales/Marketing or relevant field.
• 8 12 years of experience in FMCG/Consumer Beverages, preferably in food service or premium bottled water category.
• Proven track record in zonal/regional sales leadership.
• Strong network in HoReCa and institutional channels in the North zone.

What are the Critical success factors for the Role

About Us: At Tata Consumer, we stand For Better.

Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of For Better through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.