Zonal Sales Manager

Role Overview

Shree Hari

Key Responsibilities

1. Sales Strategy & Revenue Growth

• Develop and implement the B2B sales strategy aligned with overall business goals.
• Achieve monthly, quarterly, and annual sales targets through effective planning and execution.
• Drive market penetration by expanding into new geographies, retail channels, and trade segments.

2. Channel Development & Expansion

• Identify, onboard, and manage wholesalers, and retail partners across key markets.
• Negotiate trade terms, margins to ensure profitable partnerships.
• Develop and execute incentive schemes to motivate channel partners and boost sales.

3. Key Account Management

• Build strong relationships with top retailers, large format stores..
• Ensure timely order fulfilment, post-sales support for key accounts.

4. Sales Team Leadership

• Build and lead a high-performing B2B sales team including Area Sales Managers, and Sales Officers.
• Define sales territories, set KPIs, and monitor team performance regularly.
• Provide training, coaching, and mentorship to improve sales capabilities and market knowledge.

5. Market Intelligence & Business Insights

• Track industry trends, competitor activities, and pricing strategies to stay competitive.
• Leverage data and analytics to optimize product assortment, pricing, and promotions.

6. Collaboration & Cross-Functional Alignment

• Work closely with Marketing to plan trade marketing activities and BTL promotions for partners.
• Coordinate with Supply Chain & Operations to ensure on-time delivery and inventory availability.

Key Skills & Competencies

• Ability to build and scale distribution networks across diverse markets.
• Strong negotiation, key account management, and channel relationship skills.
• Proficiency in sales forecasting, budgeting, and P&L ownership.
• Strategic mindset with strong execution capability and result orientation.
• Excellent team management, communication, and interpersonal skills.

Education & Experience

• MBA / PGDM in Sales, Marketing, or Relevant field .
  • 12 to 25 years of progressive sales experience, with at least 5 years in B2B leadership roles in jewellery, Beauty Cosmetic, or FMCG industries. • Proven track record of scaling distribution networks and achieving aggressive revenue targets.