Zonal Marketing Manager

Job Description

You ll be our: Zonal Marketing Manager You ll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad You ll be Aligned with: Zonal Marketing Head You ll be a member of : Marketing Team What you ll do at Ather: Zonal Marketing & Business Planning: Working closely with the zonal sales heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan. Ensuring zonal marketing planning for all Ather products; Scooter (primary), Accessories, Merchandise, Connected Service, Charging Infrastructure & more Manage Brand Ather in Zone(s) Conceptualize & manage regional campaigns: Derive regional insights from sales funnel, research, market travels and more Build micro-campaigns to leverage regional insights \\\\ solve regional challenges Strengthen brand positioning, build salience and aspiration in the region Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more Manage new-market GTM & launches in the zone(s) Implementing centrally-driven campaigns in zone(s) via sales & agency partners Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL) Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project Here s what we are looking for: Ability to build new processes and systems to drive marketing operations in zone(s) Ability to work with sales counter parts & agency partners Wholistic business understanding: marketing, media, trade & sales Strong brief writing skills Knack of picking customer insights through data & consumer interactions Campaign & project management skills Openness to travel 5 to 7 days every month You bring to Ather: An MBA in marketing (or related stream) from tier 1/2 institutes Experience of 6-8 years in Sales & Marketing preferably in a hardware product industry ",\