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Zoho & CRM Executive

Zoho & CRM Executive

Nasscom

0 years

0 Lacs

noida

Posted:2 days ago| Platform: GlassDoor logo

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Skills Required

crm marketing automation support data management communication reporting tracking analytics engagement analyze reports optimization strategies segmentation writing design content hubspot hootsuite

Work Mode

On-site

Job Type

Part Time

Job Description

We are looking for a proactive and detail-oriented Zoho & Marketing Automation Specialist to support our digital marketing initiatives through data-driven insights, CRM management, and creative campaign execution. The ideal candidate will have hands-on experience in Zoho CRM, GA4, GTM, and marketing automation tools, with a blend of analytical, creative, and communication skills to enhance marketing performance and engagement.

Job Details

Location, Department Unit and Reporting

Location: Noida

Department: IT-ITeS Sector Skills Council Nasscom

Reporting To: Senior Manager

Basic Functions/ Job Responsibility

Manage and optimize Zoho CRM for lead tracking, nurturing, automation workflows, and campaign analytics.
Integrate GA4 (Google Analytics 4) and Google Tag Manager (GTM) with Zoho and other platforms for accurate tracking and performance measurement.
Set up and monitor marketing automation workflows to enhance engagement and conversion.
Collaborate with social and creative teams to plan, execute, and analyze marketing campaigns.
Generate insights and reports from CRM, GA4, and Zoho Analytics to guide campaign optimization and audience targeting.
Stay updated with digital marketing trends, MarTech innovations, and creative strategies to improve campaign effectiveness.
Work closely with cross-functional teams to ensure seamless execution of digital campaigns and tracking mechanisms.

Knowledge, Skills, Qualifications, Experience

Proven experience with Zoho CRM and Zoho Campaigns (automation, segmentation, reporting).
Strong knowledge of GA4, Google Tag Manager, and analytics integrations.
Excellent writing and communication skills, particularly for social media and digital marketing content.
Strong analytical mindset with the ability to interpret campaign performance data.
Keen eye for design, content quality, and emerging marketing trends.
Hands-on experience with MarTech tools such as HubSpot, Hootsuite, or Canva is a plus.

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Zoho & CRM Executive