Zoho & CRM Executive

Job Details

Location, Department Unit and Reporting

Basic Functions/ Job Responsibility

• Manage and optimize Zoho CRM for lead tracking, nurturing, automation workflows, and campaign analytics.
• Integrate GA4 (Google Analytics 4) and Google Tag Manager (GTM) with Zoho and other platforms for accurate tracking and performance measurement.
• Set up and monitor marketing automation workflows to enhance engagement and conversion.
• Collaborate with social and creative teams to plan, execute, and analyze marketing campaigns.
• Generate insights and reports from CRM, GA4, and Zoho Analytics to guide campaign optimization and audience targeting.
• Stay updated with digital marketing trends, MarTech innovations, and creative strategies to improve campaign effectiveness.
• Work closely with cross-functional teams to ensure seamless execution of digital campaigns and tracking mechanisms.

Knowledge, Skills, Qualifications, Experience

• Proven experience with Zoho CRM and Zoho Campaigns (automation, segmentation, reporting).
• Strong knowledge of GA4, Google Tag Manager, and analytics integrations.
• Excellent writing and communication skills, particularly for social media and digital marketing content.
• Strong analytical mindset with the ability to interpret campaign performance data.
• Keen eye for design, content quality, and emerging marketing trends.
• Hands-on experience with MarTech tools such as HubSpot, Hootsuite, or Canva is a plus.