YouTube Manager

Location:

Department:

Reports To:

About the Role

YouTube Manager

Key Responsibilities

• Stakeholder Coordination:

  Work with Category Managers, Batch Ops, Faculties, Design, and Marketing teams to ensure smooth execution of batch launches, orientation sessions, offer campaigns, notifications, and session planning.

• Content Optimization & SEO:

  Ensure every video is optimized with relevant keywords, metadata, thumbnails, tags, and correct playlist placement. Collaborate with the design team for session graphics and banners.

• Community Engagement & Growth:

• Drive month-on-month growth in subscribers, views, and engagement.
• Increase average view duration through content planning and optimization.
• Moderate comments regularly (minimum 4 times/day) and provide real-time moderation during live sessions.

• Campaign & Launch Execution:

  Oversee creative placement, session promotions, and handling of push notifications during batch/offer launches until automation support is available.

• Performance Reporting:

  Deliver a monthly YouTube growth plan with subscriber, viewership, and engagement targets. Maintain trackers (daily, weekly, monthly) and prepare reports for bi-weekly reviews.

• Competitor Benchmarking:

  Monitor competitor channels, creative formats, and trends to adopt and integrate innovative growth strategies.

Brand Compliance:

Requirements

• Proven experience (2 - 4 years) in YouTube channel management, preferably in EdTech or content-heavy industries.
• Strong understanding of YouTube SEO, analytics, and algorithm trends.
• Experience in campaign execution, live session management, and community moderation.
• Ability to collaborate with multiple stakeholders and deliver error-free outputs under tight deadlines.
• Data-driven mindset with skills in reporting, performance analysis, and strategy formulation.
• Creative eye for thumbnails, banners, and video placement.