YouTube Manager

About Vidyakul

Vidyakul is one of India’s fastest-growing EdTech platforms, dedicated to providing affordable and high-quality education to students across the nation. We are redefining learning by making it more accessible, engaging, and impactful. Our YouTube channels are a powerful medium to connect with students, and we are looking for a skilled YouTube SEO Expert to maximize our reach and visibility.

Key Responsibilities

• YouTube SEO & Optimization
• Optimize video titles, descriptions, tags, thumbnails, and playlists for maximum visibility.
• Research trending keywords and apply them to increase discoverability.
• Develop SEO strategies to rank higher on YouTube search and suggested videos.
• YouTube Analytics Mastery
• Track and analyze YouTube analytics (CTR, watch time, retention, impressions).
• Prepare regular performance reports and provide insights for growth.
• Identify audience behavior patterns and optimize content accordingly.
• Content Planning & Strategy
• Collaborate with the content and creative teams to plan engaging educational videos.
• Create data-driven content calendars aligned with student needs and trends.
• Suggest new video formats, series, and strategies for better engagement.
• Growth & Engagement
• Drive subscriber growth, views, and watch time through organic methods.
• Implement A/B testing for thumbnails, titles, and descriptions.
• Stay updated with the latest YouTube algorithm changes and industry best practices.

Requirements

• Proven experience as a YouTube SEO Specialist/YouTube Manager, preferably in EdTech.
• Strong understanding of YouTube SEO, analytics, and growth strategies.
• Hands-on experience with keyword tools, YouTube Studio, Google Analytics, and other SEO tools.
• Excellent communication and analytical skills.
• Creative mindset with a passion for digital content and education.

Preferred Skills

• Experience working with educational/EdTech content.
• Knowledge of competitor benchmarking and audience segmentation.
• Ability to manage multiple channels and campaigns simultaneously.

Why Join Vidyakul?

• Opportunity to work with a mission-driven EdTech brand impacting millions of students.
• A dynamic and innovative work environment.
• Growth-oriented role with creative freedom and ownership.

Job Type: Full-time

Work Location: In person