VP Sales & Marketing

Role Summary

The Vice President – Sales will be responsible for leading the brand’s overall sales strategy across direct-to-consumer (DTC), e-commerce marketplaces, retail, and distribution. This is a key leadership role that requires a strong understanding of the B2C landscape, customer behavior, and revenue optimization. The ideal candidate has a proven track record in scaling consumer brands and building high-performing sales teams.

Key Responsibilities

• Sales Strategy & Revenue Growth:
• Develop and execute the sales strategy to achieve ambitious revenue targets across online and offline channels.
• Channel Expansion & Management:

Lead sales efforts across DTC (website), marketplaces (e.g., Nykaa, Amazon), modern trade, general trade, and retail partnerships.

• P&L Ownership:

Own the sales P&L, forecast revenues, manage budgets, and ensure profitability across channels.Build and lead a results-driven sales team with a clear focus on performance, growth, and accountability.Plan and execute go-to-market sales plans for new product launches, and ensure proper distribution and visibility.Expand the brand’s presence in key retail formats – including modern trade and beauty-focused offline stores.Identify and close key partnerships that can unlock new customer segments and drive volume sales.Track KPIs including sell-through rates, channel performance, returns, margins, and inventory flow.Qualifications

• Team Building & Leadership:
• Product Launches & Distribution:
• Retail Strategy:
• Partnerships & B2B Opportunities:
• Analytics & Reporting:

• 8–12 years of experience in sales leadership roles in B2C, ideally within skincare, beauty, personal care, or FMCG.
• Strong understanding of DTC, e-commerce marketplaces, offline retail, and distribution.
• Proven experience managing large sales targets and high-performing teams.
• Deep network within retail and distribution channels is a plus.
• Strong business acumen and data-driven decision-making.
• Excellent negotiation, leadership, and communication skills.
• Experience working in high-growth environments or scaling startups is a strong advantage.

Job Type: Full-time

Pay: ₹90,000.00 - ₹110,000.00 per month

Work Location: In person