VP - Online Channel Leader

Company Description

At Lenskart, we believe that clear vision is fundamental to personal development and well-being. Our goal is to build tech-enabled solutions that improve access to affordable and quality eyewear for all. Founded in 2010 as an online business in India, we opened our first retail store in New Delhi in 2013. We have since expanded our presence through retail stores, websites, mobile applications, and other channels.

We are looking for a high-impact Online Channel Leader to own and drive the global Online P&L, with a strong focus on performance marketing-led growth. This role will lead regional online business leaders across India, Southeast Asia (SEA), and Middle East & Africa (MEA) and deliver high-velocity growth through deep expertise in digital commerce, customer acquisition, and data-driven marketing.

• P&L Ownership & Business Strategy
• Own the end-to-end Online P&L across geographies—revenue, CAC, AOV, contribution margins, and growth.
• Define, lead, and execute the online growth roadmap with a clear focus on unit economics and customer lifecycle value.
• Performance Marketing Leadership
• Drive aggressive customer acquisition, retention, and reactivation strategies through paid digital channels (Meta, Google, Affiliates, Programmatic, etc.).
• Work closely with internal performance marketing teams and agency partners to ensure high ROI campaigns across platforms.
• Optimize media spends based on CAC, LTV, channel performance, and audience cohorts.
• Team Management & Regional Oversight
• Lead a team of Regional Online Channel Heads (India, SEA, MEA) to drive localized strategies and revenue targets.
• Provide strategic direction and operational support to ensure region-specific growth, while maintaining global consistency.
• Digital Product & UX Optimization
• Collaborate with product and tech teams to enhance online experience across Lenskart’s digital assets (web/app).
• Drive continuous experimentation and A/B testing to improve conversion rates, engagement, and retention.
• Marketing Analytics & Growth Ops
• Monitor daily/weekly performance dashboards and funnel metrics across markets.
• Lead growth forecasting, customer segmentation, and audience strategies for hyper-targeted marketing.
• Cross-functional Collaboration
• Work closely with supply chain, category, CX, merchandising, and creative teams to ensure a unified customer journey and seamless operations.
• Ensure all campaigns and online touchpoints are aligned with Lenskart’s brand, values, and customer promise.

Must-Have Skills

• 10–15 years of experience in leading online business P&L with a strong background in performance marketing.
• Demonstrated ability to scale D2C/ecommerce brands through paid channels with deep understanding of marketing attribution, CAC/LTV, and channel ROAS.
• Experience managing and mentoring regional ecommerce or digital business leaders.

Additional Preferred Experience

• Experience in fashion, health tech, or consumer lifestyle brands is a strong plus.
• Familiarity with tools like Google Analytics, Meta Ads Manager, MMPs (AppsFlyer/Adjust), and CRM platforms (MoEngage/Clevertap).