Vice President

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About the Role

We’re building a brand-first Moving Image division—one that blends storytelling, insight, and cultural relevance across formats and platforms. From short-form social content to high-quality branded films, our ambition is to create work that delivers both creatively and commercially.

Business & P&L Lead

You’ll work directly with the Managing Partner and collaborate closely with the heads of Creative and Planning to turn great storytelling into a repeatable, profitable model.

This is a role for someone who’s as comfortable in a pitch room as they are in a budget sheet. Someone who can see audience trends before they show up in reports, understands platform shifts, and thrives in fast-moving environments.

Key Responsibilities

• Own & Drive the P&L:

  Lead revenue planning, cost control, and margin optimization across all lines of business—branded films, original IPs, social content, and new formats.

• Lead Business Growth:

  Define and drive strategic growth goals—build monetization streams (brand partnerships, ad-share, syndication), pursue new categories, and identify scalable IP opportunities.

• Operational Stewardship:

  Build ways of working across content development, production, delivery, and analytics that balance creative ambition with commercial efficiency.

• Client & Platform Partnership:

  Lead strategic relationships with brands and platforms—ensuring retention, upsell, and alignment with storytelling ambition.

• Team Leadership:

  Mentor and manage a multi-disciplinary team across business operations, project management, delivery, and creative ops.

• Creative Collaboration:

  Work with Creative and Planning heads to ensure storytelling is insight-led, repeatable, and aligned with brand goals and audience data.

• Insights & Trends:

  Stay ahead of audience, platform, and cultural trends to guide content and business decision-making.

Ideal Candidate Profile

You may have led a modern content studio, been part of a fast-growing branded content engine, or built a digital-first platform team. What matters most: you understand how creative stories get made, scaled, and monetized in today’s media ecosystem.

Your Strengths:

• You’ve led a content business end-to-end, including monetization, audience development, partnerships, and team operations.
• You thrive at the intersection of creative and commercial—shaping IPs, campaign models, or content pipelines that are both creatively sticky and financially sharp.
• You build systems where creators can thrive—processes, formats, and playbooks that elevate storytelling, not dilute it.
• You understand what makes audiences click—and how to shape content that drives real engagement, sentiment, and scale.

Must-Have Experience

• 10–14 years across content strategy, creative ops, or business leadership roles in agencies, platforms, or digital studios.
• Proven P&L ownership with a strong track record of growth and operational excellence.
• Experience working across branded storytelling, original IP, and social-first content.
• Deep platform knowledge—YouTube, Meta, Snap, OTT—and insight into what drives performance and monetization.
• Experience building and managing high-performing teams across creative and business functions.

Nice to Have

• Built or scaled content-led verticals, teams, or IPs from the ground up
• Worked across both brand storytelling and original entertainment formats
• Familiarity with creator ecosystems, syndication, or international partnerships
• Recognized for driving innovation in audience-first storytelling or branded content strategy