Vice President of Digital Marketing

Responsibilities

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  Create and present monthly reports on team performance with KPI’s in executive

• Lead marketing strategies and present them to clients
• Create, set up, track and optimize campaigns on various platforms
• Lead weekly status and working sessions with agency partners and ensure plans and KPIs

• Own campaign structure and setup to ensure accurate analytics and measurement are

• Provide ideas to boost marketing results
• Manage digital advertising including search and display channels (PPC, programmatic

• Continuously improve the user experience
• Manage social channels with the help of Demand Generation and Product Marketing

• Work in close partnership with Marketing Ops on a technical stack and vendors that

• Work closely with the digital and design teams to produce visually appealing content and

• Support strategy and implementation of account-based marketing tools, technologies, and

• Continuously analyze market trends and design to best practices
• Build and enhance vendor relationships and stay abreast to new media tactics
• Understand and influence the design of lead flow, pipeline generation, and marketing

Requirements:

• 
  Lead weekly status and working sessions with agency partners and ensure plans and KPIs

• Proven experience in PPC, paid social and content marketing
• Own campaign structure and setup to ensure accurate analytics and measurement are

• Superb English communication and copywriting skills
• Strong interpersonal skills; experience working across different teams to inform and

• Self-starter with a roll up your sleeves and figure it out spirit – we are a lean team and

• B2B marketing experience – preferably in information technology/SaaS space
• Highly creative individual with enthusiasm to conceptualize and implement programs

• At least 5 Years Previous Experience
• Knowledge and proven experience creating, executing and continually optimizing

• Ability to think creatively and work under tight deadlines
• Sensitivity, tact and the ability to honor confidentiality
• Strong knowledge of SEO and web optimization techniques
• Initiative: Requires the drive to go above and beyond in order to improve or enhance job