Vice President of Digital Marketing

Responsibilities:

· Create and present monthly reports on team performance with KPI’s in executive meetings;

· Lead marketing strategies and present them to clients

· Create, set up, track and optimize campaigns on various platforms

· Lead weekly status and working sessions with agency partners and ensure plans and KPIs are being delivered

· Own campaign structure and setup to ensure accurate analytics and measurement are being captured · Provide ideas to boost marketing results

· Manage digital advertising including search and display channels (PPC, programmatic display, retargeting social, etc)

· Continuously improve the user experience

· Manage social channels with the help of Demand Generation and Product Marketing Teams

· Work in close partnership with Marketing Ops on a technical stack and vendors that return results

· Work closely with the digital and design teams to produce visually appealing content and copy relevant and specific to each digital channel

· Support strategy and implementation of account-based marketing tools, technologies, and platforms to deliver business objectives

· Continuously analyze market trends and design to best practices

· Build and enhance vendor relationships and stay abreast to new media tactics

· Understand and influence the design of lead flow, pipeline generation, and marketing automation that will maximize the impact of your campaigns.

Requirements:

· Lead weekly status and working sessions with agency partners and ensure plans and KPIs are being delivered

· Proven experience in PPC, paid social and content marketing

· Own campaign structure and setup to ensure accurate analytics and measurement are being captured

· Superb English communication and copywriting skills

· Strong interpersonal skills; experience working across different teams to inform and produce content

· Self-starter with a roll up your sleeves and figure it out spirit – we are a lean team and need people who thrive off a fast-paced environment

· B2B marketing experience – preferably in information technology/SaaS space

· Highly creative individual with enthusiasm to conceptualize and implement programs that are disruptive while maintain brand elevation

· At least 5 Years Previous Experience

· Knowledge and proven experience creating, executing and continually optimizing successful paid marketing campaigns

· Ability to think creatively and work under tight deadlines

· Sensitivity, tact and the ability to honor confidentiality

· Strong knowledge of SEO and web optimization techniques

· Initiative: Requires the drive to go above and beyond in order to improve or enhance job results.

Job Type: Full-time

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Schedule:

• Day shift
• Monday to Friday

Work Location: In person