User Acquisition Manager

Job Title: User Acquisition Manager – Mobile Apps

User Acquisition Manager

You will own our paid user growth across channels, run experiments, and turn our app into a growth engine with high-quality users who stick and spend.

• Plan, launch, and optimize

  user acquisition campaigns

  for our mobile app across channels (Meta, Google UAC, Apple Search Ads, TikTok, programmatic, etc.).
• Manage end-to-end campaigns: budgeting, targeting, creatives, bidding, and optimisation.
• Work towards

  CPI, CPA, ROAS, LTV, and retention

  targets – not just installs.
• Run

  A/B tests

  on audiences, creatives, bids, and landing pages to improve performance.
• Monitor and analyse performance using

  MMPs

  (e.g., AppsFlyer / Adjust),

  Firebase / GA4

  , and in-app analytics.
• Collaborate with product & design to build better funnels, app store presence, and creatives.
• Report key metrics, insights, and growth opportunities to the founding/team.

• 4+ years

  of experience in

  mobile app user acquisition / performance marketing

  .
• Proven track record of

  scaling mobile apps

  (Android / iOS) with measurable results.
• Strong hands-on experience with

  Google UAC, Meta Ads

  , and at least one more mobile channel.
• Solid understanding of

  attribution, tracking, cohorts, and events

  (MMPs, Firebase, GA4, etc.).
• Comfortable working with numbers, analysing campaigns, and making

  data-driven decisions

  .
• Excellent communication skills and ability to work directly with founders / product teams.

Non-negotiable:

proficient in user acquisition specifically for mobile apps