User Acquisition Manager

Games2win World :

Games2win is a leading global mobile games publisher. Our games have over 500 million downloads and are played by over 10 million monthly active players. We take pride in building our own Intellectual Property (IP) and using the strength of our consumer love to market our games! That’s why most of our downloads are generated without advertising support or paid installations.

A few of our global hit titles are Driving Academy, Decisions, International Fashion Stylist, and many more.

To learn more about us, visit https://games2winmedia.com/company-profile/

Role:

Location:

Reporting to:

Experience required:

What do you need to do?

Marketing & User Acquisition:

• Drive & manage user acquisition for our mobile games (Android & iOS) via internal & external channels, with a focus on ROAS.
• Track and optimize activity to increase downloads & ROI from these channels.
• Ensure that all campaigns are planned, tracked, and operated towards specific business and growth objectives.
• Measure and optimize on performance – ROI, retention, engagement, etc.
• Plan, manage, and execute to achieve optimum ROI per acquisition.
• Create & maintain reports to communicate campaign performance to internal stakeholders.
• Stay up to date with digital marketing trends and potential new channels and strategies, including updates on attribution, the latest mobile marketing trends, and social media acquisitions.

Who could you be? Background and Experience:

• At least 4 years of experience in User Acquisition for Mobile Applications (experience in the gaming domain is preferred).
• A clear understanding of business and engagement metrics like LTV, CPI, Retention, etc.
• Has experience running ROAS campaigns.
• An analytical mindset with good communication and interpersonal capabilities, able to work independently with minimal daily supervision.
• Function quickly in a fast-paced, deadline-oriented environment.
• Comfortable with Excel.