User Acquisition Manager

Role & responsibilities

Preferred candidate profile

What

• Develop, implement, and optimize comprehensive paid media strategies across various platforms (e.g., Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, etc.) to drive user acquisition, engagement, and retention.
• Manage and forecast million-dollar promotional and media budgets, ensuring optimal allocation and maximizing ROI/ROAS.
• Analyze campaign performance rigorously, identifying trends, insights, and opportunities for optimization through A/B testing and data-driven decision-making.

• Lead innovation in promotional mechanics, strategies, and creative execution, optimizing for conversion and business impact.
• Own the end-to-end project management of performance marketing campaigns, from ideation and conceptualization to execution, monitoring, and reporting.
• Collaborate closely with cross-functional teams, including Product, Design, Analytics, and Business Operations, to ensure alignment, optimize funnels, and deliver high-quality, legally compliant creative assets.
• Develop and implement App Store Optimization (ASO) strategies to enhance app visibility and increase organic downloads, including keyword research and optimizing listings. (If applicable)
• Identify and assess new acquisition channels, partners, and opportunities to expand user acquisition efforts.
• Develop and nurture strong relationships with user acquisition partners and platform representatives to unlock further value and opportunities.
• Develop and maintain detailed performance reports and dashboards, offering regular updates and recommendations to stakeholders.
• Keep up with the latest trends and best practices in performance marketing, the mobile app ecosystem, and marketing technology.

What

• Bachelors degree in Marketing, Business, or a related field, or equivalent experience in the industry.
• Over 5 years of experience in performance marketing, primarily focusing on paid media, customer acquisition, and retention in the B2C sector, ideally in a fast-paced, free-to-play, mobile app.
• Proven track record of success in managing and optimizing complex paid media campaigns with significant budgets to achieve substantial business impact (e.g., revenue, growth, ROAS).
• Highly skilled in utilizing analytics tools (e.g., Google Analytics, AppsFlyer, Adjust, Tableau, or similar data platforms) and advanced Excel.
• A strong understanding of the effects of promotions on financial performance, customer behavior, user acquisition algorithms, and incremental KPIs.

• Experience with marketing technology, such as conversion APIs and mobile measurement partners, along with proficiency in building campaigns directly using platform Ads Manager tools, including Meta, Google, and TikTok Ads Manager.
• Exceptional analytical and problem-solving skills with a consulting mindset, demonstrated ability to translate complex data into clear, concise, and actionable insights.
• Proven effective in project management, highly organized, and adept at independently managing complex initiatives with multiple stakeholders.
• Excellent written and verbal communication skills, along with the ability to effectively collaborate with both technical and creative teams.
• Resourceful, endlessly curious, and adaptable to a fast-paced, ever-changing environment.
• Strong level of ownership, accountability, and the ability to manage multiple stakeholders across different projects.
• Interest in video games is preferred.
• Knowledge of SQL and/or Python/R is a plus.

Why Join Us:

At Garden City Games, we value the creative process and

Location: Bangalore/India,

Work