User Acquisition Manager

Job Role- User Acquisition Specialist

CTC- Max 20 lakhs

Location- Cochin/ Kerala

Experience-5-10yrs(Mobile Games )

WHAT YOU’LL BE DOING

• Set up new campaigns and optimize existing campaigns on Meta, Google Adwords, and Apple Search Ads.
• Build, track, and optimize UA campaigns
• Upload new creative to the content library
• Develop performance reports and communicate results to partners
• Analyze and act on campaign performance based on ROI, ROAS, and projected LTV Work with the design team to develop creative assets on a regular basis for advertising campaigns
• Work with India engineering team to ensure accurate attribution and report generation
• Direct and participate in analytics and tracking implementation tasks
• Lead and mentor junior team members, providing guidance and support on campaign strategies and execution
• Coordinate cross-functional efforts across marketing, creative, analytics, and product teams
• Oversee day-to-day operations of the UA team, ensuring deliverables are met with high quality and timeliness
• Contribute to strategic decision-making and resource planning to scale UA efforts efficiently

SKILLS YOU’LL NEED

• 5+ years of relevant experience, (user acquisition experience in mobile games strongly preferred)
• Demonstrated team leadership experience, including mentoring and guiding team members
• Entrepreneurial mindset with willingness and ability to “own it”
• You want to be “THE BEST UA Specialist” in the industry
• Experience working in the social/mobile freemium game industry
• Excellent data analysis skills and experience working in a metrics-driven role
• Practical working knowledge of tracking technologies, methods and UA KPIs
• Exposure to one or more tools/systems like Adjust, Appsflyer, Google Analytics, Meta Business suite, Mixpanel, Amplitude, etc
• Ability to optimise available budgets to get desired results
• Ability to analyse the data from the attribution platforms and present the results. Exposure to Looker studio, etc preferred
• Understanding of ad creative formats and how to brief design teams for performance-driven assets (videos, banners, playable ads)
• Highly organized and attention to detail
• Strong math skills
• Self-starter with a problem-solving attitude with and without direction
• Passion for staying up to date with UA techniques, strategy, audience building and targeting
• Bachelor’s/Master’s degree in math, marketing or finance