Trade Marketing Associate

Job location:

The Team You Would Join:

You would be part of the Asia Marketing Team, led by the Head of Marketing - Asia. The team consists of brand managers, digital marketers, and trade marketing professionals who apply their expertise to navigate evolving market conditions and develop marketing-led innovations that expand access to brighter lives.

This team is responsible for building and strengthening the brand across all operating markets. Our work spans a wide range of focus areas, including rural marketing, POSM innovation, in-store branding, go-to-market (GTM) strategies for new product launches, product packaging, market research, e-commerce, and insights development. You would specifically be supporting initiatives within the India region.

About the role:

Trade Marketing Associate

In the India market, we have expanded our portfolio beyond solar products to include non-solar electrical products - Inverter Bulbs, AC LED Bulbs, Downlights and Batten. This role will work closely with the Channel Marketing Manager to design and execute brand visibility strategies across multiple sales channels — Retail, Partnerships, and Direct-to-Consumer (DTC) - to promote and increase sales of Solar as well the Electrical Range.

This role requires coordination with teams across sales, creative, operations, customer service, tech, and reporting functions. It also involves domestic travel as needed (30 – 40%) to assist on-ground execution and partner engagement.

What you will be expected to do:

Planning & Execution

• Develop annual promotional plans at both brand and country levels, aligned with brand guidelines, sales insights, and consumer/shopper behavior.
• Maximize off-take for company brands through effectively implemented trade initiatives.
• Coordinate with Trade Marketing, Brand, and Sales teams to create high-quality, cost-optimized Point of Sale Materials (POSM), including vendor negotiations.
• Conceptualize and implement trade promotions and offline activations in line with business needs and marketing budgets.
• Build and maintain strong working relationships with the sales team and channel partners.
• Roll out impactful in-store campaigns with internal stakeholders.
• Maintain accurate and up-to-date data on vendors, quotations, budgets, and campaign results.
• Forecast production needs for merchandise and promotional material across channels.
• Manage shipment of promotional assets to all target markets within agreed timelines.
• Handle trade marketing budget efficiently, ensuring compliance with cost controls and a balance between quality and price.

Events & Conferences

• Coordinate with event organizers to meet all operational and logistical requirements.
• Align with Brand Managers to ensure timely delivery of creative materials.
• Execute brand-aligned stall setups and event branding with required approvals.
• Ensure prompt delivery of event inventories and marketing materials.
• Track and evaluate planned vs. actual ROI for all events and activations.

Reporting & Administration

• Compile and share dashboards, sales trackers, activity timelines, and other necessary documentation.
• Conduct performance evaluations of promotions using estimated ROI, field feedback, and available data sources.

Market Audits & Trade Visits

• Visiting Visit points of sale regularly to validate implementation, visibility standards, and shelf share objectives.
• Audit key visibility initiatives and submit timely reports.
• Conduct periodic trade visits to collect market insights, assess the execution of new launches, and address any identified issues.

Monitoring & Market Activity

• Track developments in the external market, including activities by peer brands and their potential business impact.

You might be a strong candidate if you have/are:

• 2 – 3 years of experience in trade marketing within a consumer-facing organization with a strong retail footprint.
• Exposure to pan-India campaign execution, including both ATL and BTL activations.
• A creative and resourceful mindset with a strong orientation toward cost-effective solutions.
• High levels of organization, attention to detail, and a structured, data-driven approach.
• Effective negotiation and communication skills.
• Initiative-taking attitude and the ability to work independently.
• Strong task and project management capabilities, with the ability to manage multiple assignments simultaneously.
• Proficiency in Microsoft Office tools, including Word, Excel, and PowerPoint.