Job
Description
Job location: Varanasi About the Role: The Regional Manager for the Grid Tied Inverter business in Uttar Pradesh will be responsible for leading and scaling Direct-to-Customer (D2C) operations with a focus on driving sustainable and accelerated business growth.This role involves overseeing branch-level P&L, managing and developing high-performing teams, streamlining sales processes, ensuring a superior customer experience, and collaborating with cross-functional stakeholders. The Regional Manager will play a key role in leveraging the increasing demand for grid-tied solar solutions and capitalizing on strategic opportunities such as the PM Surya Ghar Yojana. What you would be expected to do: Lead and manage all D2C (Direct to Customers) grid-tied inverter branches within Uttar Pradesh, ensuring efficient and effective operations. Manage and mentor a team of Area Business Managers (ABMs) and commission-based agents, fostering a high-performance culture focused on achieving sales targets and maximizing customer satisfaction. Establish and optimize processes for customer prospecting, sales conversion, after-sales service, and ongoing customer relationship management. Oversee the entire customer lifecycle from initial inquiry and sales to installation (by the installation team), service and further assistance. Drive business growth, profitability, and market expansion for Sun Kings grid-tied inverter business in the region. Develop and implement strategic plans to achieve sales targets, expand market reach, and enhance brand visibility. Collaborate closely with cross -functional departments to ensure seamless execution of business plans and initiatives. Ensure compliance with all relevant regulations, industry standards, and company policies. Monitor market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement. Cultivate strong relationships with key stakeholders, including DISCOMs, government agencies, and channel partners. Ensure complete understanding and operational excellence in all aspects of the PM Surya Ghar Yojana, including customer conversions, subsidy frameworks, and DISCOM coordination. You might be a strong candidate if you have/are: A Bachelors degree in Business Administration, Engineering, or a related field; MBA preferred. Minimum 8 years of experience in sales and business development, preferably having experience of managing multiple branches in UP, specifically within the solar roof-top industry. Demonstrated success in scaling and managing Direct-to-Customer (D2C) sales operations, particularly in the solar inverter segment. In-depth understanding of the grid-tied solar market landscape in Uttar Pradesh, including key customer segments, competitive dynamics, and distribution networks. Comprehensive knowledge of the PM Surya Ghar Yojana, including subsidy mechanisms, DISCOM regulations, and implementation processes. Strong understanding of customer conversion strategies, sales processes, and after-sales service requirements in the solar energy sector.Experience using CRM platforms and sales enablement tools to manage pipelines, track performance, and optimize customer engagement. Proven ability to manage, motivate and develop high-performing team, fostering a culture of accountability and continuous improvement. Strong analytical and problem-solving skills, with the ability to make data-centric resolution. Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
