Territory Sales Incharge (TSI)

Role Overview

Territory Sales Incharge (TSI)

Key Responsibilities

Distributor Appointment & Management

• Identify, evaluate, and onboard capable distributors with strong coverage and delivery capability.
• Manage distributor performance, including sales targets, collections, stock levels, and credit cycles.

Sales Execution & Target Achievement

• Drive and achieve monthly primary and secondary sales targets for the assigned territory.
• Create structured route plans and ensure effective coverage through Distributor Salesmen (DSRs).
• Track outlet performance, SKU-wise contribution.
• Monitor outlet-level sales and identify opportunities to boost volume.

Market Expansion & Retail Development

• Expand presence in premium supermarkets, high-end grocery stores, and neighbourhood retail.
• Build strong relationships with store owners, managers, and purchase heads.
• Identify new outlets and ensure quick onboarding through distributors.

Availability, Visibility & Merchandising

• Ensure product availability, replenishment, and shelf consistency through DSRs.
• Conduct regular store visits to monitor execution quality and identify gaps.

Sales Promotion & In-Store Activities

• Plan and execute sampling drives, in-store activations, and promotional campaigns.
• Work with retailers and distributors to implement trade schemes and festival promotions.

Commercials & Profitability Management

• Manage trade margins, schemes, discounts, and pricing compliance across the territory.
• Verify and maintain accuracy of invoices, returns, and damage claims.

Market Intelligence & Competitor Tracking

• Track competitor pricing, offers, visibility, and new product launches.
• Identify market trends, consumer preferences, and seasonal demand variations.
• Share actionable market insights with management.

Documentation & Reporting

• Maintain updated databases of distributors, outlets, coverage routes, and sales reports.
• Submit weekly/monthly reports on targets, achievements, competitor activity, and key initiatives.

Candidate Requirements

• 5+ years of FMCG sales experience, preferably in Namkeens, Snacks.
• Strong network in Hyderabads retail and distribution ecosystem.
• Solid understanding of FMCG sales commercials, margins, and trade incentives.
• Proven experience in handling distributors and driving secondary sales.
• Energetic, self-motivated, and strong in on-ground execution.
• Must be familiar with local routes, retail clusters, and premium supermarket formats.

Compensation

• Competitive salary based on experience
• Attractive incentives
• Performance-based growth opportunities