Team Lead- Influencer Marketing

Team Lead – Influencer Marketing

Key Responsibilities

1. Team Leadership & Management

• Lead, mentor, and guide a team of Influencer Marketing Associates/Managers.
• Allocate workloads, set performance targets, and ensure timely delivery of campaigns.
• Conduct regular team meetings, training sessions, and performance reviews.
• Foster a collaborative and high-performance work culture.

2. Campaign Strategy & Execution

• Oversee campaign planning, influencer selection, and creative strategy alignment with brand goals.
• Ensure effective influencer outreach, negotiations, and content alignment with campaign objectives.
• Monitor campaign timelines, deliverables, and quality control at every stage.
• Coordinate with internal teams (Planning, Procurement, Sales, and Creatives) for seamless execution.

3. Client Relationship Management

• Act as the main point of escalation for client concerns within the campaign team.
• Maintain strong relationships with brands and agencies, ensuring high client satisfaction.
• Understand client goals and provide innovative influencer marketing solutions.
• Present campaign reports, insights, and recommendations to clients.

4. Performance Tracking & Reporting

• Track campaign KPIs, influencer performance, and ROI.
• Ensure accurate reporting and analysis for ongoing improvement.
• Identify opportunities to optimize campaign efficiency and brand impact.

5. Process Improvement & Innovation

• Develop and refine workflows for improved productivity and quality.
• Stay updated with influencer marketing trends, platforms, and best practices.
• Introduce innovative campaign ideas and execution strategies.