Team Lead- Influencer Marketing

3 - 7 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As an experienced and dynamic Team Lead in Influencer Marketing, you will be responsible for managing a high-performing team and overseeing end-to-end campaign execution for multiple brand accounts. Your strong leadership skills, deep knowledge of influencer marketing, and proven track record of managing teams will be essential in delivering impactful campaigns and ensuring client satisfaction. Your key responsibilities will include leading, mentoring, and guiding a team of Influencer Marketing Associates/Managers. You will allocate workloads, set performance targets, and ensure timely delivery of campaigns. Conducting regular team meetings, training sessions, and performance reviews will be crucial to foster a collaborative and high-performance work culture. In terms of campaign strategy and execution, you will oversee campaign planning, influencer selection, and creative strategy alignment with brand goals. Your role will involve ensuring effective influencer outreach, negotiations, and content alignment with campaign objectives. Monitoring campaign timelines, deliverables, and quality control at every stage will be part of your responsibilities. Additionally, coordinating with internal teams such as Planning, Procurement, Sales, and Creatives for seamless execution will be essential. Client relationship management will be a key aspect of your role, as you will act as the main point of escalation for client concerns within the campaign team. Maintaining strong relationships with brands and agencies to ensure high client satisfaction will be crucial. Understanding client goals and providing innovative influencer marketing solutions will be part of your responsibilities. You will also be responsible for presenting campaign reports, insights, and recommendations to clients. Tracking campaign KPIs, influencer performance, and ROI will be essential in evaluating campaign success. Ensuring accurate reporting and analysis for ongoing improvement will be part of your role. Identifying opportunities to optimize campaign efficiency and brand impact will be crucial for your success. You will also be responsible for developing and refining workflows for improved productivity and quality. Staying updated with influencer marketing trends, platforms, and best practices will be essential. Introducing innovative campaign ideas and execution strategies will be crucial in driving success in this role.,

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