Team Lead- Influencer Marketing

Role Overview: As a dynamic and driven Team Lead in Influencer Marketing, you will be responsible for managing a team of Influencer Marketing Associates/Managers and overseeing the end-to-end execution of influencer-led campaigns for top brands. Your role will involve a combination of strategic thinking and operational efficiency to ensure exceptional campaign outcomes. Acting as a bridge between clients, influencers, and internal teams, you will play a crucial role in ensuring seamless execution, innovation, and the overall success of campaigns. Key Responsibilities: - Lead the end-to-end execution of influencer marketing campaigns, from briefing to reporting. - Allocate and manage campaign responsibilities within the team based on bandwidth and expertise. - Review influencer shortlists, scripts, and creative treatments before sharing with clients. - Ensure timely coordination with influencers, agencies, and internal stakeholders (e.g., content, finance, legal). - Handle high-value and/or complex campaigns personally when required. Team Management: - Mentor, guide, and monitor the performance of a team of Associates/Managers. - Provide structured feedback, resolve bottlenecks, and build team capabilities. - Set KPIs and drive accountability across your team. - Conduct regular team reviews to ensure campaign deadlines and quality benchmarks are met. Client Servicing: - Serve as the point of contact for key clients or escalated accounts. - Understand brand objectives and ensure campaigns align with client expectations. - Present campaign strategies, influencer recommendations, and performance reports. - Build and maintain strong client relationships to drive repeat business. Cross-functional Collaboration: - Work closely with the sales, planning, creative, and finance teams for smooth campaign flow. - Collaborate with the creator acquisition team to source relevant influencers when needed. - Align with the strategy team to ensure creative quality and campaign relevance. Performance & Reporting: - Analyze campaign performance and extract actionable insights. - Oversee the reporting team to ensure timely and accurate delivery of post-campaign analysis. - Optimize campaign execution processes to increase efficiency and scale.,