Team Lead- Influencer Marketing

Team Lead Influencer Marketing

Key Responsibilities:

Campaign Management & Execution

• Lead the end-to-end execution of influencer marketing campaigns, from brief to reporting.
• Allocate and manage campaign responsibilities within the team based on bandwidth and expertise.
• Review influencer shortlists, scripts, and creative treatments before sharing with clients.
• Ensure timely coordination with influencers, agencies, and internal stakeholders (e.g., content, finance, legal).
• Handle high-value and/or complex campaigns personally when required.

Team Management

• Mentor, guide, and monitor performance of a team of Associates/Managers.
• Provide structured feedback, resolve bottlenecks, and build team capabilities.
• Set KPIs and drive accountability across your team.
• Conduct regular team reviews to ensure campaign deadlines and quality benchmarks are met.

Client Servicing

• Serve as the point of contact for key clients or escalated accounts.
• Understand brand objectives and ensure campaigns align with client expectations.
• Present campaign strategies, influencer recommendations, and performance reports.
• Build and maintain strong client relationships to drive repeat business.

Cross-functional Collaboration

• Work closely with the sales, planning, creative, and finance teams for smooth campaign flow.
• Collaborate with the creator acquisition team to source relevant influencers when needed.
• Align with the strategy team to ensure creative quality and campaign relevance.

Performance & Reporting

• Analyze campaign performance and extract actionable insights.
• Oversee reporting team to ensure timely and accurate delivery of post-campaign analysis.
• Optimize campaign execution processes to increase efficiency and scale.