Subject Matter Expert (SME) – Market Research, Competitive Intelligence & AI Analytics

Job Title: Subject Matter Expert (SME) – Market Research, Competitive Intelligence & AI Analytics

Engagement Type:

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Time Commitment:

Course Duration:

Job Summary

Subject Matter Expert (SME)

Key Responsibilities

1. Course Design & Development

• Design modular short courses including

  outlines, lessons, case studies, exercises, assessments, and templates

  .
• Translate complex analytical, research, and data workflows into

  accessible, applied learning experiences

  .
• Develop

  scenario-based exercises, automated templates, dashboards, and hands-on datasets

  .
• Collaborate with internal stakeholders to ensure

  content accuracy, industry relevance, and rubric compliance

  .
• Iterate and refine content based on

  client feedback and best practices

  .

2. Course Coverage (Mandatory Scope)

The SME will be responsible for designing courses across the following themes:

Market Research, Growth & Strategy

• Optimize Growth: Map & Evaluate ROI
• Analyze Markets: Growth, Trends, and Opportunity
• Analyze Markets: Go / No-Go Decisions
• Forecast & Evaluate Market Trends
• Identify Buyer Segments with Data Analytics
• Segment Customers, Boost Profitability

Competitive Intelligence & Market Intelligence

• Analyze Competitors: Market Intelligence
• Source Credible Data Fast & Smart
• Uncover Market Trends with Data Analysis

Primary Research & Survey Design

• Design & Analyze Impactful Market Surveys
• Design Smart Surveys with Skip Logic
• Automate Surveys for Smart Market Insights
• Primary Research & GDPR Compliance
• Measure Research Impact: Eye-Tracking to ROI

AI, Ethics & Advanced Insights

• Uncover Insights: AI-Driven Focus Groups
• Summarize and Evaluate Ethical AI Insights

Research Data Management & Governance

• Organize Research Data: File Management
• Govern and Evaluate Research Data Quality

Data Analysis, Statistics & R Programming

• R: Code, Import, Transform Data
• Transform, Analyze, and Report Data with R
• Statistical Tests for Market Research
• Predict & Validate Regression Models in R

Data Visualization, Dashboards & Reporting

• Charts: Visualize Data Like a Pro
• Design Impactful Dashboards: Visualize and Evaluate Data
• Visualize and Analyze Survey Data with Power BI
• Automate, Validate & Deliver Insightful Reports

3. Role-Based Skill Alignment

Ensure course content supports learners across roles including (but not limited to):

• Market Research Analyst
• Competitive Intelligence Analyst / SME
• Market Forecaster & Trend Analyst
• Research Planner & Methodology Expert
• Survey Design & Automation Specialist
• Research ROI Analyst
• Data Analyst (R, BI, Visualization)
• AI in Market Research Specialist
• Research Data Manager & Data Governance Expert

Required Qualifications

• Bachelor’s degree in

  Market Research, Business, Analytics, or a related field

  (Master’s preferred).
• Proven expertise in

  market research, competitive intelligence, and marketing strategy

  .
• Strong command of

  research methodologies, segmentation, forecasting, and statistical analysis

  .
• Hands-on experience with

  survey design, automation tools, and research ROI measurement

  .
• Practical experience with

  R, data visualization tools, dashboards, and BI platforms

  (Power BI preferred).
• Familiarity with

  AI applications, ethical AI practices, GDPR, and data governance

  .
• Demonstrated ability to create

  engaging, structured professional training materials

  .
• Prior experience in

  corporate or professional learning environments

  is highly desirable.

Collaboration & Standardization

• Use

  Google Workspace (Docs, Sheets, Slides)

  for all deliverables to maintain version control, comments, and formatting integrity.
• Collaborate effectively with cross-functional teams and stakeholders.
• Apply strong

  written, verbal, and presentation skills

  for both content creation and training delivery.

Interested candidates can send their CVS to pratiksha@digifcal.in