Strategic Partnerships

About Balancehero

True Balance

Founded by Charlie Lee in Korea in 2014, Balancehero began operations in India in 2016 as a balance check application. Since then, it has evolved into a comprehensive financial services provider. The company aims to build a financial platform for the next billion, offering loans, utility services, pay-later options, and commerce services.

True Credits Private Limited

About True Balance

True Balance, owned and operated by the BalanceHero Group, is an RBI-authorized Prepaid Payment Instrument (PPI) issuing entity. Through its subsidiary True Credits Private Limited (RBI-licensed NBFC) and other RBI-approved partners, it offers a range of financial services, including instant loans, utility bill payments, and mobile recharges.

Launched in India in 2016, True Balance has grown into one of the country’s leading financial services platforms, with more than US$84 million in equity funding from marquee global investors such as Softbank, Naver, and Line. Its mission is to become the go-to financial platform for the next billion Indians, supporting the Digital India initiative and driving financial inclusion for the unbanked and underbanked.

Website: www.truebalance.io

About True Credits

True Credits

About the Role

Lead Generation, Credit Cards, and Insurance verticals

end-to-end journey

Key Responsibilities

• Identify market trends, customer needs, and revenue opportunities in the

  credit cards & insurance

  space.
• Build business cases, financial projections, and product propositions.
• Lead strategic partnerships with banks, insurers, and distribution partners.
• Drive go-to-market execution with marketing, operations, and tech teams.
• Monitor product performance, scale successful initiatives, and optimize funnels.
• Ensure regulatory adherence, risk management, and portfolio quality.

What We’re Looking For

• Mandatory experience in Credit Cards and Insurance

  (product, partnerships, or distribution).
• 3–5 years of experience in financial services, fintech, or related industries.
• Strong business acumen with P&L understanding.
• Proven ability to launch and scale financial products.
• Excellent negotiation, partner management, and stakeholder management skills.
• Data-driven mindset with strong execution capabilities.
• MBA or equivalent degree preferred.