State Head

Job Description – State Coordinator

Position Type: Full-time

Department: Marketing & Sales

Reporting To: National Head

Role Purpose

The State Coordinator will be responsible for executing district-level marketing and sales strategies to promote the organization’s programs and services. This role demands a dual focus on school partnerships (B2B) and direct student/parent conversions (B2C), ensuring maximum outreach, lead generation, and enrollments. The State Coordinator will work closely with Assistant Managers and will be directly accountable for meeting or exceeding district targets assigned by the National Head

Key Responsibilities

1. Business Development– B2B

• Identify and approach schools, colleges, and institutions in the district for collaborations, workshops, and tie-ups.
• Schedule and conduct meetings with school management, principals, and decision makers to introduce the organization’s offerings.
• Negotiate and finalize agreements with institutions for student outreach programs.
• Maintain strong relationships with partnered institutions for long-term engagement.

2. Direct Sales– B2C

• Conduct presentations, seminars, and career guidance sessions for students and parents.
• Generate and manage leads through door-to-door campaigns, exhibitions, community events, and referrals.
• Follow upon inquiries through calls, messages, and visits to convert leads into enrollments.
• Achieve individual monthly and quarterly sales targets as assigned by the National Head.

3. Marketing Execution

• Implement district-level marketing campaigns, including events, advertisements, social media promotions, and roadshows.
• Distribute marketing materials and ensure brand visibility in all partner schools and public events.
• Collect and analyze feedback from campaigns to improve future outreach efforts.

4. Reporting & Coordination

• Submit daily, weekly, and monthly reports on leads, conversions, outreach activities, and target achievement to the National Head
• Coordinate with academic and operation steams for smooth program delivery after student enrollments.
• Maintain updated and accurate records of all leads, conversions, and partner institutions.

Performance Metrics (KPIs)

• Institution Partnerships– Number of schools/colleges onboarded.
• Lead Generation–Volume and quality of leads generated.
• Conversion Rate–% of leads converted into enrollments.
• Revenue Achievement–Monthly and quarterly sales target fulfillment.
• Event Success–Attendance and engagement levels in district marketing events.

Skills & Competencies

• Proven experience in sales, marketing, or business development.
• Strong networking and relationship-building skills.
• Excellent communication and public speaking abilities.
• Target-driven and results-oriented mindset.
• Ability to travel extensively within the district.

Qualifications

• Any Bachelor’s degree with strong skills in marketing and sales.
• 1–4 years of experience in sales/marketing.
• Fluency in local language and English.

Compensation & Incentives

• Fixed Salary–Based on experience.
• Performance Incentives–For individual sales and institutional partnerships.
• Special Bonuses–For exceeding targets or securing high-value deals.
• Incentive Tie-In–Performance incentives are directly linked to monthly and quarterly target achievement as reported to the State Coordinator.

Career Ladder

• State Coordinator → Senior State Coordinator →National Head
• Career progression will be performance-based, with strong weightage given to:
• Consistently exceeding targets.
• Leading high-performing teams.
• Maintaining exemplary reporting discipline and data accuracy

Job Type: Full-time

Pay: Up to ₹75,000.00 per month

Work Location: In person