Sr. Search Engine Optimization

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We are seeking a highly skilled and results-driven Senior SEO Executive to lead and implement our search engine optimization efforts, with a strong focus on lead generation and SEO strategies. The ideal candidate will have a minimum of 5 years of experience in SEO, along with a firm understanding of Search Engine Techniques, Google Analytics, Google Ads, Remarketing, and paid media integration with organic search strategies.

The role involves conducting in-depth competitive analysis, identifying high-impact SEO opportunities, and collaborating across teams to improve the digital footprint. The executive will also contribute to performance marketing efforts by working with Google Ads campaigns and managing remarketing strategies to generate leads, optimize conversions and customer retention.

Key Responsibilities:

• Conduct in-depth competitive analysis to uncover new SEO opportunities, keywords, and market trends for the business vertical.
• Plan, implement, and monitor SEO strategies that improve keyword rankings, organic traffic, and qualified lead generation.
• Collaborate with developers and UX designers to implement technical and structural website improvements that support SEO objectives.
• Manage and optimize on-page and off-page SEO, including content creation strategies and high-quality backlink acquisition.
• Perform regular technical SEO audits and ensure compliance with the latest search engine algorithm updates and best practices.
• Analyze performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Work in tandem with paid media specialists to support Google Ads campaigns, especially around keyword targeting and landing page optimization.
• Develop and manage remarketing campaigns using tools such as AdRoll to re-engage website visitors and nurture leads.
• Stay updated on SEO, SEM, and remarketing trends to keep the company's strategy competitive and innovative.
• Collaborate with content teams to ensure SEO-friendly content and blog strategy aligned with targeted keywords and funnel stages.
• Mentor junior SEO staff and contribute to growing a high-performance SEO team.
• Clearly communicate plans, priorities, and results to stakeholders and senior leadership.
• Generate client centric and result oriented monthly Reports using SEMRush and Google Analytics data.

Requirements:

• Minimum 5 years of experience in SEO, with proven success in lead generation and inbound marketing.
• Hands-on experience with Google Ads and a good understanding of how paid and organic search can work together for holistic visibility.
• Familiarity with remarketing tools.
• Strong analytical skills and proficiency with key SEO/SEM tools: Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, Moz, etc.
• Demonstrated ability to conduct competitor research and apply insights to strategy.
• Experience with CMS platforms (e.g., WordPress, Webflow) and working knowledge of HTML/CSS.
• Excellent verbal and written communication skills, with the ability to explain SEO/SEM strategies to both technical and non-technical stakeholders.
• Strong project management and organizational skills.
• Prior experience in ecomm websites and service-led industries is a strong advantage.

Preferred Experiences:

• Certifications in Google Ads, SEO, or Google Analytics.
• Understanding of conversion rate optimization (CRO) techniques and A/B testing tools.
• Experience with international SEO strategy.
• Previous experience managing or mentoring SEO teams.