Sr. Marketing Executive

About DataXSchool Learning Centre:

DataXSchool is a training institute specialising in Database Engineering, Data Analytics, AI, and other emerging tech skills, with a mission to make students “job-ready” through hands-on learning, live projects, placement support, etc. DataXSchool Learning Centre+1

Role Overview:

The Marketing Manager/Executive will lead or support the design & implementation of marketing strategies that increase brand awareness, generate leads, drive student enrolment, and build strong relationships with prospective students, educational partners, and stakeholders in and around Berhampur.

Key Responsibilities:

• Develop and execute marketing plans and campaigns (online + offline) to attract students to DataXSchool’s courses.
• Manage digital marketing channels: social media campaigns (Facebook, Instagram, LinkedIn), search ads, content marketing, email marketing, SEO/SEM.
• Conduct market research: understand local competition, student preferences, regional trends in tech education.
• Field outreach: visit colleges, training institutes, schools; liaise with student groups; organise seminars/workshops/events.
• Coordinate promotional events (demos, open houses, webinars) and represent the institute in education fairs.
• Maintain and update marketing collaterals—brochures, posters, banners, website content.
• Manage leads: track incoming inquiries, follow-up with prospects, maintain CRM or lead-tracking tools.
• Work closely with admissions / counseling team to ensure smooth conversion of leads to enrolments.
• Monitor metrics and KPIs: campaign ROI, lead conversion rate, cost per lead, enrolment numbers; analyse and report regularly (weekly/monthly).
• Budgeting & vendor management: plan marketing budget; work with vendors/designers/printers.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, Communication, or related field.
• Prior experience (1-2 years or more) in marketing, preferably in the education/training sector. Freshers with strong drive may also be considered for more junior roles.
• Strong written and verbal communication skills in English and Odia (local language) is a plus.
• Good understanding of digital marketing tools & platforms.
• Basic design sense / ability to coordinate with designers.
• Comfortable with field work and travel around Berhampur / surrounding areas.
• Data-driven mindset: ability to use analytics in decision-making.
• Strong organizational, multitasking ability & ability to meet targets.

Desired Attributes:

• Creative thinker; able to come up with unique ideas for targeting students.
• Flexible and resilient; willing to work in both online and offline settings.
• Team player but able to work independently.
• Enthusiastic about tech education and helping students grow.

Remuneration & Benefits:

• Salary: Competitive (depending on experience), plus performance-based incentives.
• Travel allowance / field work reimbursements.
• Opportunity for growth into senior roles as the Centre expands.
• Exposure to modern marketing tools and strategies, handling both digital & field work.

How to Apply:

Interested candidates should send their CV to email info@dataxschool.in along with a cover note explaining:

• Any previous experience in marketing / student recruitment
• Ideas they might have for promoting a tech training institute in Berhampur
• Expected salary

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement

Work Location: In person