Sr Manager- Sales and Marketing

Job Description

Sr Manager- Sales & Marketing Gurgaon Permanent Role As the Sales and Marketing Manager for Lab/Diagnostic products, you will play a crucial role in driving the sales & Marketing strategy and initiatives to enhance brand visibility, product development, and market positioning. The ideal candidate will have a minimum of 5-7 years of managerial experience in the lab or diagnostic industry, with a proven track record in brand development, product structuring, and portfolio management across international markets. This role requires a strategic thinker with a deep understanding of the industry landscape, excellent leadership skills, and a passion for driving business growth. Key Responsibilities Lead long-term strategic planning and annual global sales & marketing plan development, incorporating sales & market analysis, recommendations, and presentation of proposed strategies and tactics to senior leadership. Drive innovation pipeline development, new product development, and new market placement recommendations, ensuring accountability across the 4Ps (Product, Price, Placement, Promotion). Guide new product initiatives through the stage-gate process, collaborating closely with headquarters cross-functional teams, regional sales & marketing, and commercial leadership teams. Develop global sales & marketing toolkits and training materials for regional adaptations and market launches, ensuring consistency and alignment with overall brand strategy. Stay abreast of global markets and competitive environment, adapting innovation pipeline and new product requirements based on environmental changes. Collaborate with internal and external stakeholders to achieve objectives, including field sales force, legal, quality, compliance, market access, sales & market insights, finance, regulatory, medical, clinical, scientific, operations, public affairs, executive management, and healthcare professionals. Lead one or more direct reports, depending on the specific role scope, providing mentorship and guidance to drive team performance and professional growth. Qualifications Bachelor's degree in sales & Marketing, Business Administration, or related field. MBA preferred. Minimum 5-7 years of experience in sales & marketing roles within the lab or diagnostic industry. Proven track record in brand development, product structuring, and portfolio management. Experience in international or regional sales & marketing, managing portfolios across multiple countries. Strong understanding of digital sales & marketing strategies and tools. Excellent communication, leadership, and interpersonal skills. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. Strong analytical and problem-solving abilities. - Proficiency in MS Office Suite and marketing analytics tools. Show more Show less