Sr. Manager – Performance Marketing

We are Hiring: Sr. Manager – Performance Marketing (Upto ₹8 LPA + Incentives)

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About the Role

highly experienced and growth-driven Sr. Manager – Performance Marketing

leadership role

strategy, systems, and performance

data-driven strategist and team leader

Key Responsibilities

1.  Lead & manage all digital marketing functions

   SEO, Content, Social Media, PR, Strategy, and Paid Campaigns.

2. Plan, execute & scale high-performance

   Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn campaigns.

3. Build end-to-end

   marketing funnels

   for courses, workshops & e-learning conversions. Develop

   AI-based automation systems

   using Zapier, HubSpot, and ChatGPT workflows.
4. Create

   SOPs & frameworks

   for campaign efficiency and scalability.
5. Optimize for key KPIs —

   ROI, CPL, CTR, Conversion Rate, and ROAS.

6. Conduct

   A/B testing

   of ad creatives, copies & landing pages for ongoing improvement.
7.  Manage and allocate marketing budgets across platforms strategically.
8. Analyze campaign performance data and generate actionable insights.
9.  Drive

   international lead generation

   campaigns for global expansion.
10. Collaborate with cross-functional teams — content, design, and product — to deliver integrated campaigns.
11. Present detailed

    performance reports & growth roadmaps

    directly to senior management.

Required Skills & Expertise

1.  4–6 years of hands-on experience in

   Performance & Digital Marketing

   , preferably in

   EdTech

   .
2. Proven track record of achieving strong

   ROI, CPL, and conversion metrics

   through paid campaigns.
3. Expertise in

   Google Ads, Meta Ads (Facebook/Instagram), YouTube Ads LinkedIn Ads, SEO/SEM, and Retargeting.

4.  Strong analytical skills and experience using

   Google Analytics, Tag Manager, and Data Studio.

5.  Ability to set up

   automation pipelines and workflows

   for efficiency.
6.  Familiarity with

   AI & MarTech tools

   (Zapier, HubSpot, ChatGPT, etc.).
7.  Excellent leadership, communication & presentation skills.
8.  Strategic thinker with the ability to

   build systems from scratch

   and optimize continuously.
9.  Experience with

   international campaigns

   or multi-region targeting is an added advantage.

Ideal Candidate

1. A

   strategic leader

   who can take full ownership of performance marketing.
2. Obsessed with

   data, performance metrics, automation, and ROI.

3. Strong communicator who thrives in a

   fast-paced, high-growth

   environment.
4. Passionate about

   scaling campaigns

   and experimenting with new marketing technologies.

Why Join Us

1. Be part of a rapidly growing

   EdTech brand

   that values innovation and measurable growth.
2. Take complete ownership of digital marketing and automation strategy.
3. Collaborate with a skilled and supportive team of marketing professionals.
4. Work with

   cutting-edge AI tools

   and advanced performance systems.
5. Opportunity to make a real impact, not just run ads.